Bread Baking Basics

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Make the Perfect Loaf with this Bread Baking Guide

#1 New Release in Rice & Grains and Breakfast Cooking

Bread Baking Basics by Gregory Berger explores the art of getting started and trying something new through making your first loaf of bread. With quotes, essays, photographs, illustrations, and recipes, this bread cookbook helps you feed your stomach—and your soul—through home baked bread.

The best—and easiest—way to make the perfect loaf. Baking new things can be intimidating. But if you never try, you’ll never get to taste the flavors of hard work and success. Practice the art of making bread through new skills that mirror life in surprising ways. Learn confidence while discovering the science of food. Find abundance while trying new and tasty recipes. Explore healthy living with healthy foods, all in Bread Baking Basics.

From making sourdough bread to pizza dough, learn new, simple, and classic recipes for bread. Author Gregory Berger knows what it’s like to try something new. He started making bread as a personal hobby on a whim. Now, he’s an award-winning baker who has learned to make the perfect loaf—and has created recipes for some of Sacramento’s top restaurants while at it.

In Bread Baking Basics, Gregory shares the skills and life lessons he’s learned from his journey, including:

  • The do's and don’ts of making Sourdough bread starters and sour moments
  • Healthy toast recipes and healthy, local eating
  • Creative salad and pizza ideas alongside lessons on moderation and enjoyment

If you found bread baking cookbooks like Bread Baking for Beginners by Bonnie Ohara, Mastering Bread by Marc Vetri, or Bread Bakers Apprentice by Peter Reinheart helpful, you’ll love Bread Baking Basics.

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Have Hope

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Find Hope Even in the Darkest Times with This Collection of Poems, Prayers, and Inspirational Quotes

“Have Hope is an essential companion to turn despair into hope, and put belief into action toward creating a better future.” —Becca Anderson, author of The Book of Awesome Women

#1 New Release in Spiritual Meditations

A life-affirming collection of 365 poems, prayers, and meditations that can support you through any trial and that you can carry with you wherever you go.

Inspirational words to help you navigate life's challenges. Reverend Maggie Oman Shannon, M.A., spiritual leader of Unity Spiritual Center of San Francisco, is the author of nine previous books that explore cross-cultural forms of prayer and spiritual practice. Now, for those of us dealing with events such as the global pandemic and with personal battles of life comes her latest book, Have Hope.

Daily affirmations for every need. Have Hope offers you daily affirmations and a hope-filled moment from history for each day. Now more than ever, we need inspirational words that can help create moments of peace. Through the everyday stress of your life, Have Hope is the perfect collection of prayers, meditations, and inspirational quotes that you can turn.

In Have Hope, Reverend Maggie Oman Shannon provides:

  • A collection of 365 daily affirmations for every occasion
  • Wisdom from every era and every major faith tradition
  • Ways to find hope through daily inspirational words and insightful meditations

If you enjoyed books like Prayers for Calm, I Really Needed This Today, or This Just Speaks to Me, then you’ll love Have Hope. Also, you will want to read and own Maggie Oman Shannon’s Prayers for Healing.

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How to Cook That

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How to Cook That Dessert Cookbook: Pastries, Cakes and Sweet Creations

“How to Cook That is the most popular Australian cooking channel in all the world, and it’s not hard to see why.” ―PopSugar

Amazon Best Cookbook for Month of June 2021 and Editor's pick Best Books of 2021 So Far
#1 Best Seller in Chocolate Baking, Confectionary Desserts, Pastry Baking, Garnishing Meals, Holiday Cooking, Main Courses & Side Dishes, Cookies, and Cooking by Ingredient

Offering a fun-filled step-by-step dessert cookbook, Ann Reardon teaches you how to create delicious and impressive pastries, cakes and sweet creations.

Join food scientist Ann Reardon, host of the award-winning YouTube series How to Cook That, as she explores Crazy Sweet Creations. An accomplished pastry chef, Reardon draws millions of baking fans together each week, eager to learn the secrets of her extravagant cakes, chocolates, and eye-popping desserts. Her warmth and sense of fun in the kitchen shines through on every page as she reveals the science behind recreating your own culinary masterpieces.

For home cooks and fans who love their desserts, cakes, and ice creams to look amazing and taste even better. Take your culinary creations to influencer status.

You’ll also:

  • Learn to make treats that get the whole family cooking
  • Create baked goods that tap into beloved pop culture trends
  • Impress guests with beautiful desserts

Readers of dessert cookbooks like Dessert PersonZoë Bakes Cakes, or 100 Cookies will love How to Cook That: Crazy Sweet Creations.



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Mother Daughter Activity Journal

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Have Fun and Transform Your Relationship with Mother Daughter Daily Journaling

“We sense that ‘normal’ isn’t coming back, that we are being born into a new normal: a new kind of society, a new relationship to the earth, a new experience of being human.“ – Charles Eisenstein, author of Climate–A New Story

We are all living in a “new normal” where strong relationships and good parenting are more important than ever. What are you and your daughter doing to build a healthy and lasting connection? Mother daughter daily journaling is here to help!

A modern-day mother-daughter daily journal for the challenges of our new normal. Mother-daughter journals or diaries have been popular and entertaining items for families seeking to enrich their relationships for the last decade. Just Between Us, Love Mom and Me, and Just Us Girls were among favorites of mothers and daughters before the challenges of the new normal entered our lives. Now you and your daughter can find a fresh new supportive place to promise to keep each other’s secrets and share your thoughts, dreams, worries, cares, and life experiences–and have fun too.

A place to be real. The Mother Daughter Activity Journal is a place to show your support and that you love each other no matter what. It’s filled with writing prompts, places to add doodles, quizzes and plenty of blank space to add your own thoughts and musings, as well as notes to each other and sections to jot down your daily experiences or whatever is on your mind. There are also suggestions for activities and things to do together and plenty of time for fun!

Sure to be a hit for mothers and daughters. A lovely keepsake for you and your daughter, this beautifully constructed diary includes engaging illustrations, a charmingly designed hardcover, and much more. Order your Mother Daughter Activity Journal now and build a new respect, more openness, and a special mother-daughter friendship.

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Otaku Food!

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Experience the World of Japanese Pop Culture Through a Whole New Medium—Japanese Food!

#1 New Release in Animated Humor & Entertainment

With dishes inspired by otaku culture, this cookbook brings Japanese anime and manga to chefs of all levels.

Experience Japanese culture like never before. Japan fever has taken the West by storm. Praised for its attention to detail, it’s no wonder that some of the most appealing images are colorfully culinary. From beautifully animated bowls of ramen and curry to cakes and confectionery, Japanese food culture never looked so good. If only you could reach out and take a bite…and now you can!

For the anime and manga reader. With our increasing hunger for Japanese pop culture, comes an appetite to match. And with dishes from pop culture icons like One Piece and Naruto, manga and anime can finally be enjoyed in the comfort of your very own kitchen. Whether you’re enjoying Japanese ramen from Naruto or fried rice from Food Wars, readers and foodies can learn about Japanese cooking basics and some new series to enjoy, featuring recipes like:

  • Mitarashi Dango from Samurai Champloo
  • Onigiri from Fruits Basket
  • Yakiniku from Rurouni Ken shin

If you enjoy Asian food, or books like Cook AnimeJapanese Soul Cooking, or The Just Bento Cookbook, then Otaku Food is your next cookbook!

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Sacred Codes in Times of Crisis

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Manifest Your Dreams in a New World for Yourself and Others

Our day-to-day choices, made individually, affect our culture and societal structures as a whole. With this in mind, Sacred Codes in Times of Crisis guides you through an extraordinary program of self-realization and empowerment to access your creative potential and manifest your dreams.

Learn the art of true, conscious creation. We spend our lives searching for things that we think will make our lives better, more abundant, loving and fulfilling. Yet, as we take part in our day-to-day busy lives, we often get sidetracked from our truest dreams and desires.  Instead of creating the life that we have always dreamed of, we get lost in an endless series of events where we are often unprepared, reactionary, and less tolerant. In order to create with consciousness, to manifest our soul’s wishes into reality, we need to believe there is a greater part of ourselves that is able to guide us, so that we can live our dreams by loving ourselves unconditionally.

Embrace Change and transform alongside our interdependent, constantly changing world. If we want to stay up to date in an accelerated technological world, we need to adapt and be willing and open to learning new ways of communicating and inter-relating with ourselves and the world around us.

In Sacred Codes in Times of Crisis, spiritual leaders Naomi Fay and Nathalie Moutia teach you:

  • The interconnected nature of all things and the universal truth of oneness
  • Awareness exercises and meditations to support the creation process
  • Channeled text and wisdom teachings to aid conscious co-creation
  • How to manifest your dreams

Readers of self-realization and spiritual development books like Becoming Supernatural, Advanced Manifesting, or Attunement will be inspired and encouraged by the words of wisdom in Sacred Codes in Times of Crisis.

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The Best New True Crime Stories: Well-Mannered Crooks, Rogues & Criminals

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The Best New True Crime Stories

Sometimes the Nicest People Make the Deadliest Criminals

“True crime storytelling at its very best!” ―Dan Zupansky, author and host of True Murder

#1 New Release in Heists & Robberies

Enjoy a collection of non-fiction accounts by international writers and experts on crooks, rogues, criminals, and serial killers who disguise themselves among society by being what you least expect-your friendly next-door neighbor.

From mild mannered coworkers to doting parents. Some might be your jack-of-all-trades friend, or others might be your family member with an altruistic persona. The Best New True Crime Stories: Well-Mannered Crooks, Rogues & Criminals takes you deeper into the unconventional criminal's psyche. The ones where their most prominent feature isn’t a bloodied knife, but a bright smile and warm gaze meant to lure their next victim.

Meet the real murderers and killers. You’ve heard about John Wayne Gacy. You’ve read about Jeffrey Dahmer. You’ve delved into the Ted Bundy fascination. It’s time for you to meet the infamous Naún Briones, who struck fear into the hearts of the rich, and Freddie Brenman, a notorious street-fighter with mysterious ties to the Dillinger Gang. You’ll find yourself realizing that being nice and friendly is a killer combination. 

Edited by acclaimed author and anthologist Mitzi Szereto, The Best New True Crime Stories: Well-Mannered Crooks, Rogues & Criminals reveals all-new accounts of true crime stories featuring serial killers from the contemporary to the depression-era. The international list of contributors includes award-winning crime writers, true-crime podcasters, journalists, and experts in the dark crimes field such as Tom Larsen, David Blumenfeld, and Anthony Ferguson.

If you are a fan of true crime books such as The Big Book of Serial KillersThe Best New True Crime Stories: Serial Killers, or The Best New True Crime Stories: Small Towns, then you’ll love The Best New True Crime Stories: Well-Mannered Crooks, Rogues & Criminals.

THE BEST NEW TRUE CRIME STORIES: WELL-MANNERED CROOKS, ROGUES & CRIMINALS
Contributors include Dean Jobb, Paul Willetts, Janel Comeau, David Breakspear, and Anthony Ferguson.

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The Power of Patience

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Find Joy in a Busy World by Practicing Patience

“This book is a true gift to the world. It's insightful and full of calm, helpful wisdom.” —Richard Carlson, author of Don't Sweat the Small Stuff

Bestselling author M.J. Ryan details just what living with patience can bring to our lives and how it can change us for the better.

Take a deeper look at an old-fashioned quality. We’ve all heard the phrase, “Patience is a virtue,” and doubtless responded with a sigh, as usually it’s spoken with a tone of reproach. But this virtue carries with it a wealth of wisdom that can actually help us find happiness in our day-to-day life.

Slow the rush. Things move at a quick pace in our society, in both our work lives and social lives. Not only are we forced to keep up, but we have been conditioned to expect instant gratification. Because of this, we find ourselves getting flustered by the smallest setbacks or hold ups―whether it’s a slow server at a restaurant or rush-hour traffic. Ryan shares how patience is the very antidote to the stress of our fast-paced lifestyle.

Reclaim your priorities. By reining in our aggravation when things don’t happen instantaneously, we give ourselves time to breathe and think more clearly. We make better use of our days and allow ourselves to make decisions based on how they align with our priorities, instead of focusing on how fast we can get tasks done. With M.J. Ryan’s help, we can learn to foster a patient outlook and find joy and fulfillment in the present moment.

M.J. Ryan’s book is a fulfilling and beneficial self-care gift for women and men that provides:

  • Straightforward, believable instructions for developing a habit of patience
  •  A source of stress-relief and guide to happier living
  • Ways to find peaceful moments amidst the hustle and bustle that each day brings

Readers of Present Over PerfectWhen Less Becomes MoreThe Joy of Missing Out, or Stillness is Key will love M.J. Ryan’s The Power of Patience.

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Each Day a Renewed Beginning

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Daily Inspirational Quotes to Help You Find True Peace

“An important reminder of the simple truths which can bring us to a peaceful mind and heart.”—Becca Anderson, author of Prayers For Calm

#1 New Release in Eastern Philosophy, Taoism

Everyone deserves a peaceful journey, regardless of age or gender, religious affiliation, or political preference. With more than 3.5 million copies sold, this beautifully curated collection of daily motivational quotes about life seeks to influence the way you live the next 24 hours. The result of more peaceful days? A more peaceful planet.

Peace is always possible, even in the midst of a storm. By sharing a meditation for each day of the year, author Karen Casey speaks to the common experience, shared struggles, and unique strengths of those who seek support and spiritual growth in recovery. Featuring daily inspirational quotes about finding peace and honoring love, this positive thinking book offers the perfect touchstone at this crucial time in history—a time when millions are seeking quiet moments and mindful meditation.

Today can open the door to a new way of living. Love can be a powerful influence in our lives. It’s the total absence of judgment. It’s pure acceptance. It is the inner voice reminding us that all is well and God is present, right here and right now. The overwhelming peace we feel is all the evidence we need of God’s constancy. The expression of love quiets our minds and we are flooded with inner peace. How much gentler our lives would be if we dispensed with all expressions but love. But we don’t live in a world that truly values peace. What if we can turn away from constant judgment and offer love instead, in every situation?

If you’re looking for inspirational books, mindful gifts, quotes about thinking positive, or mindfulness books for adults—or enjoyed books like A Year of Positive Thinking and 5-Minute Daily Meditations—then you’ll love Each Day a Renewed Beginning.

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Reef Smart Guides Northwest Florida

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The Definitive Guide to Scuba Diving and Snorkeling in Northwest Florida

“Reef Smart’s waterproof cards and guidebook have become an essential part of all of our dive charters. They make the site briefing much more readily understood by our divers, letting them accurately see the dive before getting in the water. Highly recommended by this Captain and Instructor!” Pat Green (owner) – Panama City Diving, Panama City Beach 

#1 New Release in Scuba Travel Guides

From the authors of the Reef Smart Guide series comes Reef Smart Guides Northwest Florida, a unique and essential scuba, snorkel, and surf travel guide for Northwest Florida diving.

A great travel gift. The ultimate guide for visitors and locals looking to spend time in Northwest Florida’s Gulf of Mexico. This guidebook provides detailed descriptions and illustrations of beaches, shipwrecks, shore-accessible dive and snorkel reefs, and the top surfing sites in the area.

Detailed descriptions and map art. With the help of Reef Smart’s unique 3D-mapping technology, learn all you need to know about the region’s top dive and snorkel sites, including the world famous Oriskany and historical wrecks of the Tarpon and Empire Mica. Snorkelers enjoy the maps of 27 shore-accessible sites along the coast, and all the information necessary for a great day in the water.

Don’t go diving without it. This indispensable resource helps you plan and execute dives without a hitch. Make sure to pack this unique guidebook with the rest of your scuba gear!

This guidebook provides:

  • Descriptions of 137 dive and snorkel sites in the region, including 2 freshwater springs
  • Detailed 3D maps of 48 of the most popular sites, with details for an additional 9 sites
  • A 33-page species guide to help you identify and understand the marine creatures you’ll encounter
  • And so much more!

A unique and comprehensive SCUBA diving book. Also look for Reef Smart Guides Florida: Palm BeachReef Smart Guides Florida: Fort Lauderdale; and the best-selling Reef Smart Guides: Bonaire.

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Betrayed by Work

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Recover from Job Loss with Support of Other Women

"This is the first book that I know of that truly helps you learn from women from many professional sectors how to recover from big setbacks in our work lives. It’s a must read.” —Dr. Elena Pezzini, organizational psychologist

#1 New Release in Job Hunting

Successful women show how they reclaimed and rebuilt their personal power and careers after being fired from a job and being rendered powerless by their employers.

Practical job loss recovery tools for women. When women get fired, it is often devastating, traumatic, and isolating. We experience a sudden powerlessness that can destroy our confidence and feelings of self-worth. We grieve. We feel broken. It affects our self-esteem, our financial well-being, our professional identity, and our ability to look for other work―in short, it affects our entire way of life. How, then, does a woman navigate the emotional impact of this event? With other women.

You are not alone. In Betrayed by Work, authors Julia Erickson, MBA, and Suzanne Vosburg, PhD, bear witness to the stories of women just like you―and just like them. This book shows how women lost their jobs, describes what happened to them immediately and in the aftermath, validates women’s feelings about being fired, and offers a source of hope and companionship to those of us coping with either our own job loss or the sudden job loss of someone we know or love.

Discover:

  • True stories from women who are honest about how they were fired and their feelings
  • Key points to help process each story and apply its lesson to your own experience
  • Practical takeaways and suggestions to help you cope with job loss

If you were encouraged by personal growth books about women in business like Invaluable by Maya Grossman, In the Company of Women by Grace Bonney, Presence by Amy Cuddy, or Power Moves by Lauren McGoodwin, then you’ll be inspired and empowered by Betrayed by Work.

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English and Spanish Crossword Puzzles for Kids

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Woo! Jr. Kids Activities Books

Kids Learn Spanish with Crossword Puzzles for Kids

A fun new take on crossword puzzles where kids can build their vocabulary, learn a new language, and have fun all in one!

Kids Learn Spanish with games. Introduce your child to learning a new language through the power of Woo! Jr.’s crossword puzzles for kids. Packed with more than 80 bilingual activities to encourage your child’s love of Spanish, this crossword puzzles workbook is the essential guide to strengthening your child’s dual language learning skills.

An ESL workbook for any age. The dual language word puzzles are developed so that either Spanish or English-speaking readers can play within their native languages. Develop familiarity with simple everyday words with these Spanish for kids games that can help Spanish speakers practice English as a second language.

English and Spanish Crossword Puzzles for Kids is a resource for classroom and homeschool use and is packed with:

  • Vocabulary word lists in both languages
  • Daily puzzles to keep your child engaged and educated
  • Crosswords with kid-friendly themes such as technology, holidays, sports, hobbies, and more

If you liked fun and educational crossword puzzle books for your child such as 101 Fun Crossword Puzzles for Kids, Crossword Puzzles for Kids, or 101 Fun Word Search Puzzles for Clever Kids 4-8, then you’ll love Woo! Jr.’s English and Spanish Crossword Puzzles for Kids.

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Growing Flowers

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Learn How to Grow Flowering Plants

“Anyone wanting to get started with a flower garden will find plenty of expert guidance here.” ―Publishers Weekly

#1 Best Seller in Annual Flowers Gardening, Bulb Flower Gardening, and Perennial Gardening.

In the mountains of Asheville, NC, Niki Irving’s boutique flower farm grows specially cut, mountain-fresh flowers with sustainable, natural practices. Now, she brings her organic gardening techniques to your home, helping you grow, harvest, and arrange lush, seasonally inspired flowers.

Revel in flowering plants. This beautifully photographed book features simple, and engaging know-how enabling you to grow, harvest, and arrange a cutting garden of flowers. An instructional guide to gardening for beginners or if you’re looking to hone your botanical skills, Growing Flowers teaches everything from caring for a cut flower garden to making simple-yet-gorgeous flower arrangements and botanical bouquets.

An indispensable gardening guide for homebody horticulturists and floral foragers. A flower book with a whimsical twist, Growing Flowers is a go-to reference for those new to herb and flower gardening. Discover flower arranging techniques using blooms, greenery, and even artichokes, vines and berries. Learn about tools of the trade. Get down and dirty with dirt, seasonal rotation, starting from seeds and/or seedlings, and more.

Inside find:

  • Explanations of soil types and soil preparations
  • A list of seasonal flowers such as peonies or garden roses for the spring and sunflowers and dahlias for the summer and fall
  • Basic knowledge to create flower bouquets that include things like sprigs of greenery and even attractive weeds

Growing Flowers is a wonderful addition to any collection of garden books. If you’re looking for gardening gifts for gardeners or enjoy flowering plant books and flower books like Floret Farms Cut Flower Garden book, Floret Farm's A Year in Flowers, or The Flower Gardener's Bible, you’ll love Growing Flowers.

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Marketing Mess to Brand Success

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Mess to Success

Marketing Manager’s Guide to Successful Brand Marketing

“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.

#1 Bestseller in Auctions & Small Business

In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains.

Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, you are a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.

Avoid marketing messes and square up to successes. Each chapter inside Marketing Mess to Brand Success features real life lessons that teaches you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you will ensure career relevance and company-wide gains.

Learn how to:

  • Navigate a nebulous digital marketing environment
  • Maximize time and investments with sales marketing strategies
  • Build and model consistent brand standards
  • Become an expert in brand marketing and take your company to the next level

If you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is MarketingMarketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.

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The Mindful Woman

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Learn How to Transform Your Mind with Simple Mindfulness Activities

“Based on scientific research and its author’s deep insights, it is comprehensive and caring… a wonderful book.” —Rick Hanson, PhD, psychologist, author of Buddha’s BrainResilientHardwiring Happiness, and Neurodharma.

Discover a greater sense of focus through a combination of inspirational words of wisdom from various women and mindfulness activities that teach you about the importance of your well-being.

Life moves fast. As women, we wear various hats in our lives. Oftentimes, we forget to stop and take a deep breath to center ourselves. Author and champion of women, Sue Patton Thoele, shows you how to incorporate mindfulness into your busy and dynamic life. Learn to take control of your peace and discover how to maintain a clear head amid the chaos while keeping your feet firmly on the ground.

A practical and easily understood mindfulness guide. This book is a friend whose hand you can hold on the path toward being present in the moment. Finding your way leads naturally to a more open heart, inner peace, and greater zest for life. Theole uses a gentle and humorous approach that makes The Mindful Woman a practical and easily understood guide for those who are new to the practice of mindfulness and those who are already familiar with its gifts. Even the busiest of women among us can embrace mindfulness and reap the benefits.

This mindfulness activities guide is with you every step of the way and offers you:

  • Sixty-five simple and effective mindfulness activities
  • Stories from real women who provide inspiration
  • Lessons on healing and connecting with your innermost self

If you enjoyed books like The Self Care Prescription, The Headspace Guide to Meditation and Mindfulness, or The Mindfulness Journal, you’ll love The Mindful Woman.

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What Your Customer Wants and Can’t Tell You

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Use the Science of Behavioral Economics to Understand Why People Buy

“The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today

2021 International Book Awards finalist in Business: Small Business & Entrepreneurship and Marketing & Advertising
#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service

What Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.

Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.

Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.

Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book:

  • Real-world examples that bring a concept to life and make it stick
  • Ideas to help you with problem solving for your business
  • Ways to hack your brain into coming up with innovative programs, products, and initiatives

If you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you’ll love What Your Customer Wants (And Can’t Tell You).

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Why Smart People Make Bad Food Choices

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Harness the Psychology of Food for a Healthy Lifestyle

“...essential read for those of us trying to understand the mysteries behind the food choices and eating habits of today's consumer.” —Stephen M Ostroff, MD, former deputy commissioner, Foods and Veterinary Medicine, FDA

2021 International Book Awards finalist in Health: Diet & Exercise
#1 New Release in Vitamins, Food Counters, Vitamins & Supplements, and Agriculture & Food Policy

Author and CEO Jack Bobo is a food psychology expert with over 20 years advising four U. S. Secretaries of State on food and agriculture. He’s here to personally guide you on smarter food choices and improve your quality of life.

Overweight America. We have access to more nutrition facts and diet plans now than ever before. Consumers have never known more about nutrition and yet have never been more overweight. For most Americans maintaining a balanced diet is more difficult than doing their taxes. What are we doing wrong?

Learn to eat better. Jack Bobo reveals how the psychology of food has been invisibly controlling us, in the grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Now behavioral science is changing the way we think about food and showing us how to develop healthy meal plans and deliver more balanced diets.

Apply behavioral science to your diet plan. A balanced diet creates healthy routines and a better quality of life. You can move beyond fad diets, pop science, and calls for ever greater willpower. Explore the deeper causes of hidden influences and mental shortcuts our minds use to process information and how they often prevent us from healthy eating habits.

You can:

  • Understand the psychology behind hidden influences
  • Make better food decisions
  • Fear less and enjoy more the food you eat

If you enjoyed books like Eat, Drink, and Be Healthy; SuperLifeHow to Be a Conscious Eater; or How Not to Die; you’ll love Why Smart People Make Bad Food Choices.

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Food Americana

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Whet Your Appetites for A Fascinating History of American Food

"Terrific food journalism. Page uncovers the untold backstories of American food. A great read." —George Stephanopoulos, Good Morning America, This Week and ABC News’ Chief Anchor

2021 International Book Awards finalist in History: United States
Living Now Book Award, Silver - Cookbooks, Ethnic Holiday
#1 New Release in History Humor, Food & Cooking, and Media Tie-In Cooking

David Page changed the world of food television by creating, developing, and executive-producing the groundbreaking show Diners, Drive-Ins and Dives. Now from this two-time Emmy winner comes Food Americana, an entertaining mix of food culture, pop culture, nostalgia, and everything new on the American plate.

The remarkable history of American food. What is American cuisine, what national menu do we share, what dishes have we chosen, how did they become “American,” and how are they likely to evolve from here? David Page answers all these questions and more.

Engaging, insightful, and often humorous. The inside story of how Americans have formed a national cuisine from a world of flavors. Sushi, pizza, tacos, bagels, barbecue, dim sum―even fried chicken, burgers, ice cream, and many more―were born elsewhere and transformed into a unique American cuisine.

Food Americana is a riveting ride into everything we eat and why. From a lobster boat off the coast of Maine to the Memphis in May barbecue competition. From the century-old Russ & Daughters lox and bagels shop in lower Manhattan to the Buffalo Chicken Wing Festival. From a thousand-dollar Chinese meal in San Francisco to birria tacos from a food truck in South Philly.

Meet engaging characters and legends including:

  • Alice Waters
  • Daniel Boulud
  • Jerry Greenfield of Ben & Jerry’s
  • Mel Brooks  

If you enjoyed captivating food history books like A History of the World in 6 GlassesOn Food and Cooking, or the classic Salt by Mark Kurlansky, you’ll love Food Americana.

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