Conceptos básicos de Bitcoins y Blockchains

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Aprende sobre invertir en Bitcoin, blockchains, y criptomonedas

“Antony nos ayuda a entender claramente los mecanismos de bitcoins y blockchains.” —Rob Findlay, fundador de Next Money

El autor más vendido en inversión de derivados financieros, industria extractiva de recursos naturales, futuros, bancos y bancas, energía y minas, y política monetaria.

Hay mucha información sobre criptomonedas y blockchains, pero para un principiante, esto puede ser indescifrable. Conceptos básicos sobre bitcoins y blockchains ofrece una guía clara sobre carteras digitales, esta nueva moneda y la tecnología revolucionaria que la impulsa.

Bitcoin, Ethereum, Altcoin, criptografía y otras criptomonedas. Gana entendimiento de temas relacionados a Bitcoin, precio Bitcoin, moneda Bitcoin, minería Bitcoin, invertir en Bitcoin y los Bitcoins blockchains. Aprende cómo se realizan los pagos y cómo establecer el valor de las criptomonedas y de los tokens digitales.

Aprende qué es blockchain. ¿Cómo funciona? ¿Y por qué es importante? Conceptos básicos sobre bitcoins y blockchains da respuestas a estas preguntas y más.

Aprende sobre minería de criptomonedas y criptomonedas. Conceptos básicos sobre bitcoin y blockchains ofrece una perspectiva confiable de cómo invertir en Bitcoin y otras criptomonedas.  Descubre los riesgos y las estrategias de mitigación, aprende cómo comprar Bitcoins, identificar estafas, y entender el cambio de criptomonedas, billeteras digitales, y regulaciones.

Aprende sobre:

  • Tecnología blockchain y a invertir en Bitcoin.
  • Cómo trabajar en el mercado de las criptomonedas.
  • La evolución y los impactos potenciales del Bitcoin y los blockchains a nivel mundial.

Si has leído Descubre Blockchain, Blockchain Bubble or Revolution, Bitcoin Clarity, The Bitcoin Book, y Bitcoin and Cryptocurrency Trading for Beginners, entonces vas a aprender mucho con Conceptos básicos sobre bitcoins y blockchains.

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The 7 Habits of Highly Effective Graduates

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The College Graduation Gift Idea That Says Congratulations

Gift your graduate the timeless life-wisdom of The 7 Habits of Highly Effective People in this special edition designed to celebrate the college graduation milestone.

Start them off strong with this invaluable graduation gift idea. College graduation is a major life event, and the steps taken after are crucial to setting your graduate up for success. This book helps new graduates begin this new phase of their life with positivity and momentum. It includes questions to challenge their current beliefs, and daily inspiration with quotes and powerful affirmations to lead them to a successful and fulfilling life.

Develop highly effective habits. The 7 Habits of Highly Effective Graduates is based on the international bestseller (over 40 million sold), The 7 Habits of Highly Effective People by Stephen Covey. Start your college graduate off in life with timeless words of affirmation, inspiring quotes, and thought-provoking questions. Help them build and maintain good habits and stay focused and motivated.

Packed with the proven keys to creating highly effective people, this book also includes:

  • Thought-provoking questions on topics like trust and responsibility
  • Affirmations for success, focus, and positivity
  • Inspirational words from successful people 

If you enjoyed other FranklinCovey bestsellers such as The 7 Habits of Highly Effective People: Guided Journal, The 7 Habits on the Go, A Self-Guided Workbook for Highly Effective Teens, or The 6 Most Important Decisions You'll Ever Make; then you will love The 7 Habits of Highly Effective Graduates.

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The Answer Is You

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Problem-Solving Requires Innovation, Activism, and You

#1 New Release in Volunteer Work

People from all walks of life yearn to do something that adds value to others and to be someone who makes a difference in their community and the world.

Now Alex Amouyel is inviting you to become part of the solution. Alex, author of The Answer is You, is the founding Executive Director of Solve, an initiative at the Massachusetts Institute of Technology (MIT) with a mission to solve world challenges. Solve finds incredible tech-based social entrepreneurs around the world and funds them to develop lasting, transformational tech-based solutions.

Changing the world begins one person at a time with innovation, both big and small. The Answer is You is here to inform you that being a change agent starts with doing good deeds and being a community helper. Everyone can do something with the skills and resources they already have─they just need ideas for how. The Answer is You inspires every person to start thinking critically about the problems we face and the solutions we might be able to offer to enact change.

Take action for social impact. A change agent is anyone who sees a challenge in their community and decides to do something about it. It’s being a community helper and devoting your time, skills, and resources to problem-solving, innovation, and activism in a way that impacts the world by improving communities around us.

Inside, you’ll find:

  • Motivating and encouraging stories of amazing impact innovators from MIT Solve
  • Guidance on how to take action in the world in big and small ways to get results
  • A path to hope and action for problem-solving in your community and within society

If you like books by women in leadership and enjoyed reading Create the Future + the Innovation Handbook: Tactics for Disruptive Thinking, Believe in People: Bottom-Up Solutions for a Top-Down World, The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators, you’ll love The Answer is You: A Guidebook to Creating a Life Full of Impact.

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Rum Rebels

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Behind Every Great Rum Is a Powerful Woman

Once known as a sailor’s drink, rum has matured into a refined spirit. In some Caribbean countries, rum is offered as a libation to the gods. In others, it is aged and savored on the rocks. But in the most magical places, rum is distilled by women. Inside Rum Rebels, you’ll find personal anecdotes from master blenders, fabulous recipes for artisan rum cocktails, and the inside scoop on the magic behind Appleton, Zacapa, Cachaça Maria Izabel, Brugal, and more.

The art of cocktails, rum, and women. A pirate staple, rum has been the drink of rebels since the Old World. Now, there’s a new generation of rebels—the business women curating the taste of today’s best rum companies.  Part rum cocktail book, part ode to feminism, Rum Rebels is a story of female empowerment in a traditionally male-dominated industry. Looking at more than a dozen rum distilleries, each chapter of Rum Rebels profiles women in leadership, their rum, and the perfect cocktail pairing.

Learn how rum is made. Alongside women leaders and pioneers, this worldwide master class explores everything from palates to aging, providing first-hand stories from today’s leading rum distilleries. Whether a beginner or a seasoned rum enthusiast, Rum Rebels is the perfect read for anyone curious about the craft of rum distilling, artisan cocktails, or female leaders in history.

Grab a copy to learn how:

  • At Appleton, Joy Spence becomes the first female master blender
  • At Zacapa, Lorena Vasquez adorns her bottles with hand crafted palm leaves by Guatemalan women
  • And more

If you’re looking for rum cocktail books, women leadership books, women entrepreneur books, or women of color gifts—like the Smugglers Cove cocktail book, Women’s Libation cocktail book, And a Bottle of Rum book, or Drinking Like Ladies—you’ll love Rum Rebels.

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Jefa in Training

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Step-by-Step Toolkit to Turn Your Passion Project into a Successful Business

“...a much-needed guide for all of us who need a blueprint to becoming a successful entrepreneur.” —Eva Longoria, award-winning actress, producer, director, activist, philanthropist and CEO of UnbeliEVAble Entertainment

#1 New Release in Hispanic American Demographic Studies

Women, now is the time to build your enterprise. Jefa in Training is the only Spanglish project-launching toolkit and female entrepreneur planner specially made for a new generation of boss women.

A solopreneur and small business guide. A business startup planner and toolkit for women in leadership, business, and beyond, Jefa in Training offers women entrepreneurs the female empowerment needed to take a side hustle to the next level. Whether it’s learning to define your brand, set up a beta test group, or draft an LLC operating agreement, this compendium of lessons, anecdotes, worksheets, templates, and quotes teaches the next generation of women in business how to work for yourself and turn your ideas into something much bigger.

A Latina book by Latinas, for Latinas. Solopreneurs and creatives, you are invited to let go of your fears and finally launch your blog, project, or platform. Jefa in Training isn’t your typical small business book. Part Latinx book, it is a conversation with a special tribe of Latina immigrants, Hispanic American generations, and women of color in financial, media, entrepreneurial, and creative spaces. Explore a more complex view of Latinidad, covering everything from imposter syndrome to micro-aggressions and bilingualism.

Inside find: 

  • Author's first-hand experiences
  • Guest stories from successful business-women in Latinx companies
  • Worksheets and more!

 

If you’re looking for Hispanic books, women entrepreneur books, women leadership books, or women of color gifts―like Mind Your BusinessThe Memo, In the Company of Women, or De Colores Means All of Us―then you’ll love Jefa in Training.

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The Joy of Self-Care

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Personalizable Self-Care Ideas Just for You

Self-care ideas are unique—they aren’t formulaic, but are personal and ever-changing. The Joy of Self-Care provides space for rest, catharsis, and healing, and brings value back into your cultivation of joy. 

Embrace the joy of being you. What do you miss about yourself? Maybe it’s how you used to easily calm down following stress or enjoy your own company. Gain solace in the midst of chaos by reconnecting with yourself. Self-care isn’t a chore, an obligation, or emotionally exhausting work. It should be a fulfillment of your needs, a safe space, an act of joy. Full of self-care ideas, The Joy of Self-Care has something for everybody. 

Self-care is for everyone. They don’t teach you self-care in school, but everyone needs it. Without it, we feel like we are running on fumes or trudging through the mundane. But finding a personalized self-care routine can be daunting. The perfect addition to any self-care kit, this de-stress book is full of self-care ideas to help you get started—with the help of an expert. Author Becca Anderson specializes in personal growth—with best sellers like Badass Affirmations, Becca shepherds readers to their better selves with positive thinking and other self-care ideas.

Inside The Joy of Self-Care, you’ll find:

  • Self-care ideas to help you physically, emotionally, and mentally recharge
  • A spirit of self-care and self-love
  • How to value calm, comfort, and rest

If you like relaxation books such as Practicing Mindfulness, A Year of Positive Thinking, or A Year of Self-Care, you’ll love The Joy of Self-Care.

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The Prepared Graduate

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Professional Advice About Career Preparation for Soon-To-Be College Grads

“This book is so real and honest! I wish I had this when I first started out in my career....Every parent should read this book and then gift it to their child! ” —Nancy Barrows, MS CC-SLP, LAUSD educator & speech language pathologist 

#1 New Release in Career Development Counseling and Vocational Guidance

This book of professional advice about career preparation may be the best college graduation gift you’ll receive.

Too many people end up working jobs they didn’t study for. It’s time you proactively prepare for post-graduate life. The Prepared Graduate speaks to Generation Z and Millennials, addressing many of the concerns students (and parents) have about pre- and post-graduation. Kyyah Abdul offers extensive job search tips and work advice, such as guidance on writing the perfect résumé, excelling in job interviews, networking in-person and online, negotiating job salaries, paying off student loans, and more.

Rely on trusted guidance. Armed with first-hand experience with the lack of preparation universities provide their students, Kyyah set out to forge her own path for finding relevant work post-graduation. Her strategies helped her land jobs in several STEM positions both during and after college. Over time, Kyyah created a comprehensive roadmap chockfull of work advice for college seniors through summer up until the end of their first year as a graduate.

The Prepared Graduate is the perfect college graduation gift that provides:

  • Guidance on finding the right path for career success
  • An easy-to-follow roadmap with advice about career preparation
  • Endless job search tips

If you enjoyed What Color is Your Parachute? (2021); Brag Better: Master the Art of Fearless Self-Promotion; or You Turn: Get Unstuck, Discover Your Direction, and Design Your Dream Career, you’ll love The Prepared Graduate.

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Strikingly Different Selling

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Superior Sales Success

#1 New Release in Global and Direct Marketing

You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner.

What separates a “winner” from the rest of the very best and makes them “strikingly different”? Six years of intensely focused research involving more than 2,800 sales professionals from 135 countries reveals the 6 vital skills that separate top sales performers from the herd. Learn what it takes to be that one winner!

What really works to stand out and sell more? In their book Strikingly Different Selling, Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig (the sales performance experts at FranklinCovey) reveal the secrets to consistent, predictable sales success.

The 6 Vital Skills. The author team found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet 70 percent of the time client executives felt their meetings with sales professionals were a waste of time. To the authors, this was a major surprise. But, for the “Strikingly Different” sales professionals, there were six things they did to consistently outperform their competitors and radically change their client interactions and results.

Go from being just one of the sales crowd to the superior choice. Read Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More and learn the details behind the 6 skills.

The 6 vital skills to stand out and sell more: 

  • Capture Attention with Verbal Billboards
  • Create Excitement with Movie Trailers
  • Build Confidence with Flashbacks and Flashforwards
  • Become Essential with “Why Us!” Differentiators
  • Get Curious and Find the Gaps
  • Navigate Traffic Lights and Close the Gaps

If you have found books such as SPIN SellingThe Challenger SaleTo Sell is HumanThe Secrets of Closing the Sale, or Start with Why to be useful; then your next read should be Strikingly Different Selling

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The 7 Habits of Highly Effective People

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The eBook Companion to the #1 Most Influential Business Book of the Twentieth Century

“…Dr. Covey's emphasis on self-renewal and his understanding that leadership and creativity require us to tap into our own physical, mental, and spiritual resources are exactly what we need now." —Arianna Huffington

Commemorate the timeless wisdom and power of Stephen Covey’s cherished classic, The 7 Habits of Highly Effective People, and do it with this Special Edition eBook Companion.

One of the most inspiring and impactful books ever written. Dr. Stephen Covey's The 7 Habits of Highly Effective People has captivated readers for over 30 years and sold over 40 million copies internationally―transforming the lives of presidents and CEOs, educators, parents, and students. Now you too can learn critical lessons about the habits of successful people and enrich your life. 

A highly readable and understandable eBook format. Want to discover life-changing habits that can propel you toward a more productive and effective life? This eBook Companion offers an efficient―yet in-depth―guide to becoming your best self and reaching your goals. Improve personal and business health with the timeless wisdom and power of Dr. Covey’s cherished classic, The 7 Habits of Highly Effective People, and do it with this handy eBook format.

Less stress, more success. By devoting just minutes each day, you can develop the principles needed to stay proactive and positive:

  • Break free of old beliefs
  • Move toward meaningful change
  • Develop positive behaviors

You may also want to try The 7 Habits of Highly Effective People: 30th Anniversary Card Deck, The 7 Habits on the Go: Timeless Wisdom for a Rapidly Changing World, and The 7 Habits of Highly Effective People: 30th Anniversary Guided Journal.

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The 7 Habits of Highly Effective People: Guided Journal

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A Personal Growth Journal to Build Effective Habits  

“If you follow this simple process, I promise that you will see positive changes in your relationships and find a higher level of personal satisfaction in your life.” ―Sean Covey, author of The 7 Habits of Highly Effective Teens

#1 New Release in Strategic Business Planning

How do you manage your time and stay organized? Whether you’re struggling to stay motivated or are looking for new high-performance habits, The 7 Habits of Highly Effective People Guided Journal offers journal prompts, worksheets, and exercises to help you accomplish all your short and long term goals. 

Goal setting just got easier. When The 7 Habits of Highly Effective People was released as a card deck, audiences approached Stephen R. Covey’s time-tested principles in a whole new way. Now, this companion journal gives readers a chance to craft inspiration into action. Its concise format is accessible and easy to stick with. Each habit is broken down into a weekly format inspiring both beginners and seasoned 7 Habits readers to get motivated, build confidence, and boost inspiration and personal growth.

Cultivate success, skill, and self-growth. Featuring thought-provoking prompts, worksheets, and self-development quotes that teach you how to achieve your goals, this is the ultimate guided self-growth journal.

Inside, find: 

  • Journaling prompts for self-discovery and to build confidence and self esteem
  • Worksheets for strategic time management and deeper learning of the 7 Habits 
  • Self-motivation tips, exercises, and challenges for optimal goal achievement

If you enjoyed books like The 7 Habits of Highly Effective PeopleThe 52 Lists Project, or The High Performance Planner, you’ll love The 7 Habits of Highly Effective People Guided Journal

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Build Better Teams

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How Today’s Highly Effective Leaders Develop High Performing Teams

Build Better Teams is a simple, memorable, and easy to apply team development code for the new leaders of the modern age who are expected to manage high performing teams, including virtual team building management skills.

A new business culture code. Teams today are more complex than ever before. With new team leader responsibilities like diversity training, virtual working, mental health awareness, individualism, and more, modern team leadership is in dire need of a new code. Author George Karseras, executive team development coach and founder of TeamUp, has coined such a code that he calls the “TeamUp Playbook”. The code is a four-step sequence that any team leader can follow to produce high performing teams. TeamUp Playbook is a proven formula for how to be a great team leader today.

Leadership management with scientific rigor. Wouldn’t it be great if there was a magic code for leaders to motivate a team to peak performance? Combining over twenty years of experience in team development, Build Better Teams breaks down the historically poor track record of team performance and engagement in organizations, references academic studies, and equips leaders with practical tools and techniques. Inside, Karseras includes stories, examples, and tips in a casual, easy to read format. Whether you’re looking for ways to inspire teams or become an efficient remote leader, you’ll find answers to questions like:

  • What can expect to be the impact of virtual working and digital transformations on my team?
  • How do I use a road map that science confirms works for all teams?
  • How do I build a greater sense of community into the organization and, eventually, the world?

If you liked books like Unleashed, The Culture Code, or Team of Teams, then you’ll love Build Better Teams.

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Le Guide du dirigeant: Nos biais inconscients

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Évitez les biais cognitifs et améliorez vos performances au travail

Le biais cognitif est un mécanisme de pensée affectant tout individu. Cela se traduit par une altération du jugement, affectant ainsi nos prises de décision. Au niveau professionnel, celles-ci peuvent entraîner de graves conséquences, aussi bien sur le plan humain que stratégique.

Prenez les bonnes décisions. Avec plus de 30 techniques et outils vous permettant d’identifier les biais cognitifs et d’éviter les distorsions, vous apprendrez à prendre des décisions stratégiques justes et non basées sur le jugement et l’intuition.

Devenez un manager performant. Ce guide changera votre façon de manager et vous livrera de précieux conseils en ressources humaines pour recruter les bonnes personnes, inspirer vos collaborateurs, et développer vos compétences managériales. Grâce aux conseils d’experts, faciles à mettre en place, devenez un leader inspirant!

Dans ce livre, apprenez à:

  • Identifier les biais cognitifs et comprendre la neuroscience
  • Cultiver votre curiosité et votre empathie
  • Développer le potentiel de vos collaborateurs
  • Augmenter la performance de vos équipes et obtenir des résultats concrets

Si vous êtes à la recherche d’un livre sur le management et la stratégie d’entreprise tels que Vous allez commettre une terrible erreur! ou Dream Team et que vous vous intéressez à la neuroscience, alors vous devez lire Le Guide du dirigeant : Nos biais inconscients.

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Plan and Organize Your Life

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To New Beginnings

Achieve Your Personal Goals with Organization and Good Habits

#1 New Release in Crafts, Hobbies & Home; Organizational Learning; Time Management; and Business Project Management

Learn about how to get more out of life, reach your personal goals, develop good habits, and create meaningful work from YouTube, podcast, and Instagram star Beatrice Naujalyte.

Start planning for success. Plan and Organize Your Life is a comprehensive and interactive “planning bible,” packed with proven advice on how to organize your life, create new habits, and how to work your way towards true self-improvement and personal growth.

Achieve your personal goals. In Plan and Organize Your Life, author Beatrice Naujalyte introduces us to the four pillars of an intentional life: planning, organization, productivity, and routines. With simple tools, such as a day planner, you’ll be able to master effective note taking and utilize minimalism in your workspace and homelife.

Design a system that works for you. This book is the ultimate guide to developing a planning system to effectively execute your personal goals daily, weekly, monthly, and yearly. Whether you have professional, personal, or creative planning to do, this book helps you accomplish your personal goals, big or small, by creating new habits and setting realistic goals.

Perfect for everyday use, Plan and Organize Your Life is packed with:

  • Tips and prompts on organization for your everyday success
  • Time and task management tools to help you reach personal goals
  • Productivity tips for personal growth and forming good habits

If you enjoyed books like Beautifully Organized at Work, Habits, or The Lazy Genius Way, you’ll love Plan and Organize Your Life.

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Your Next Level Life

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Celebrating and Empowering Black Lives and Black Authors

Black Business Woman, Claim Your Power!

“Learn from one of the most powerful women in the USA, who has been blazing trails and creating sustainable million-dollar wealth from Washington DC to the sands of Abu Dhabi.” ―Natascha Faye Saunders, associate director at Harvard University

Winner NAACP Image Award for Outstanding Instructional Literary Work

If you’re a Black business woman and feeling stuck or trapped by other people’s expectations of what you can achieve, it’s time to stop playing small and start redefining what success means for you. It’s time to get that upgrade.

Channel your black girl magic.  Karen Arrington―author of Your Next Level Life, founder of the Miss Black USA Pageant, creator of the Next Level Women’s Summit, and mentor to thousands of confident, successful young black women―is your guide to getting to your next level life.

Build a legacy of black excellence. How big do you want to live? With the seven simple rules in Your Next Level Life, you’ll learn how to bring your career, income, and lifestyle to that next level. Don’t settle for a life of invisibility and mediocrity. Set ambitious goals, reach for bigger opportunities, and know that you are brave enough to get what you deserve.

Give the gift of confidence. Looking for inspirational black gifts for aspiring black women in business? Your Next Level Life is unlike other self-help books for women. It’s a guide to opportunity that recognizes and celebrates the true magic of ambitious black women.

Adopt the 7 rules of power, confidence, and opportunity and you can find success:

  • Create all the money you need
  • Position yourself like a star
  • Connect with other powerful women

Give a gift of confidence. If you have read books such as Pussy Prayers, Be Unapologetically YouLead from the Outside, or The Little Black Book of Success, you’ll love Your Next Level Life.

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Living a Purposeful Retirement

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Your Personal Roadmap to a Meaningful and Happy Retirement

So you’ve reached your retirement age and are at risk of becoming a “couch potato”. It doesn’t have to be that way. Uncover the joy of retirement and learn how to make the most of it with this life-enhancing retirement gift book.

Did you just set up a permanent out of office reply? Are you officially signed up for the Ferris Bueller phase of your life? Learn how to enter what can be the most satisfying life stage—a new world of happy retirement and good living.

Wisdom and advice from real retirees. From the award-winning author of Purposeful Retirement and celebrated “Father of Time Management,” Hyrum Smith, this retirement gift book for the newly retired provides inspiration and a newfound purpose. Filled with wisdom, advice from real retirees, and enthusiasm, you are encouraged to discover your true passion, re-imagine your life, and try new possibilities.

Realize the hidden magic of a happy retirement:

  • Move on from your world of work
  • Discover your true passions
  • Re-imagine your life

Retirement is a gift. Make yours one that is meaningful and filled with curiosity, new experiences, and discovery—after all, if you don’t look around once in a while, you could miss it!

If you enjoyed life-changing books such as The Total Money Makeover, The Ultimate Retirement Guide for 50+, or Keys to a Successful Retirement, then you’ll love Living a Purposeful Retirement.

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Betrayed by Work

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Recover from Job Loss with Support of Other Women

"This is the first book that I know of that truly helps you learn from women from many professional sectors how to recover from big setbacks in our work lives. It’s a must read.” —Dr. Elena Pezzini, organizational psychologist

#1 New Release in Job Hunting

Successful women show how they reclaimed and rebuilt their personal power and careers after being fired from a job and being rendered powerless by their employers.

Practical job loss recovery tools for women. When women get fired, it is often devastating, traumatic, and isolating. We experience a sudden powerlessness that can destroy our confidence and feelings of self-worth. We grieve. We feel broken. It affects our self-esteem, our financial well-being, our professional identity, and our ability to look for other work―in short, it affects our entire way of life. How, then, does a woman navigate the emotional impact of this event? With other women.

You are not alone. In Betrayed by Work, authors Julia Erickson, MBA, and Suzanne Vosburg, PhD, bear witness to the stories of women just like you―and just like them. This book shows how women lost their jobs, describes what happened to them immediately and in the aftermath, validates women’s feelings about being fired, and offers a source of hope and companionship to those of us coping with either our own job loss or the sudden job loss of someone we know or love.

Discover:

  • True stories from women who are honest about how they were fired and their feelings
  • Key points to help process each story and apply its lesson to your own experience
  • Practical takeaways and suggestions to help you cope with job loss

If you were encouraged by personal growth books about women in business like Invaluable by Maya Grossman, In the Company of Women by Grace Bonney, Presence by Amy Cuddy, or Power Moves by Lauren McGoodwin, then you’ll be inspired and empowered by Betrayed by Work.

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Marketing Mess to Brand Success

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Mess to Success

Marketing Manager’s Guide to Successful Brand Marketing

“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.

2021 OWL Award Shortlist in Sales & Marketing
#1 Bestseller in Auctions & Small Business

In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.

Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.

Avoid marketing messes and square up to successes. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.

Learn how to:

  • Navigate a nebulous digital marketing environment
  • Maximize time and investments with sales marketing strategies
  • Build and model consistent brand standards
  • Become an expert in brand marketing and take your company to the next level

If you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is MarketingMarketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.

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What Your Customer Wants and Can’t Tell You

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Use the Science of Behavioral Economics to Understand Why People Buy

“The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today

2021 International Book Awards finalist in Business: Small Business & Entrepreneurship and Marketing & Advertising
#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service

What Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.

Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.

Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.

Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book:

  • Real-world examples that bring a concept to life and make it stick
  • Ideas to help you with problem solving for your business
  • Ways to hack your brain into coming up with innovative programs, products, and initiatives

If you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you’ll love What Your Customer Wants (And Can’t Tell You).

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