Closing the Sale

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Customer Success Leads to Your Success

If you liked Crucial ConversationsThe Challenger Sale or books by Grant Cardone, you’ll love Closing the Sale.

Guide the conversation. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations.

Turn talking into decision making. For clients, decision making can seem daunting. They may often favor the noncommittal "maybe" over the decisive "yes" or "no." Essential Secrets to Closing the Sale will teach you how to help your clients make the best possible decisions for both their business goals and your own.

Customer success is your success. Closing the Sale will show you how to attain the only real success. the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be.

Closing the Sale will teach you the five essential skills to the sale closing process:

  • Identify the End in Mind Decision
  • Address Client Key Beliefs
  • Resolve Objections
  • Prepare the Conditions for Good Decision Making
  • Open Purposefully, Close Powerfully
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The Gaslighting of the Millennial Generation

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#1 New Release in Demography ─ Millennials vs. All Other Generations

Readers of The Next America by Paul Taylor, Generation Me by Jean M. Twenge, The Fourth Turning by William Strauss and Neil Howe will love Gaslighting the Millennials.

Millennials were set up.  Everyone reads the headlines. Millennials aren’t buying diamonds or saving for retirement. Millennials want cushy jobs handed to them by organizations with futuristic nap pods. Millennials are killing the housing market because they eat too many avocados. The truth is, millennials were raised being told they could do anything if they worked hard, and then they worked hard only to be told the world owes them nothing. Here’s a headline people need to read: Millennials were set up.

The strength of generational differences. The older generations begrudge so-called dependence on technology and social media, but this connection allows millennials to join together and adapt to new challenges faster than ever before. It allows people to plan massive socio-political movements at the drop of a hat, learn about new concepts and cultures, and understand more about ourselves and each other.

Social media and social awareness. Social media has spread the word about recognizing emotional abuse and its effects on mental health and behavior, inspiring younger generations to take back agency and power. For every injustice someone experiences, they can find someone else to say, “Me too. You are not alone.”

Millennials rising and revolting. The tide of young adults standing up for themselves is culminating in massive societal change. The Gaslighting of the Millennial Generation uncovers the misconceptions about millennials, examining not only their unique strengths but also the baggage they have inherited from Baby Boomers. It shows just how different millennials are from previous generations and why that’s a very good thing.

Learn about the revolutionary power of millennials

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Your Next Level Life

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Winner NAACP Image Award for Outstanding Instructional Literary Work — How Big Do You Want to Live?

Channel your black girl magic: If you’re feeling stuck or trapped by other people’s expectations of what you can achieve, it’s time to stop playing small and start redefining what success can mean for you. It’s time to get that upgrade. Karen Arrington—founder of the Miss Black USA Pageant, creator of the Next Level Women’s Summit, and mentor to thousands of confident, successful young black women—is your guide to getting your next level life.

Leave a legacy of black excellence: With the seven simple rules, you’ll learn how to bring your career, income, and lifestyle to that next level. Don’t settle for a life of invisibility and mediocrity. Set ambitious goals, reach for bigger opportunities, and know that you are brave enough to get what you deserve.

The rules of success in Your Next Level Life will show you how to:

  • Create all the money you need
  • Position yourself like a star
  • Connect with other powerful women

Give a gift of confidence: For anyone looking for inspirational gifts for women in their lives, Your Next Level Life is unlike other self-help books for women. It’s a guide to opportunity that recognizes and celebrates the true magic of ambitious black women.

Your Next Level Life is where Gay Hendricks’s The Big Leap meets Shonda Rhimes’s Year of Yes. If you liked personal development books like Believe Bigger and Don’t Settle for Safe, you’ll love Your Next Level Life: 7 Rules of Power, Confidence, and Opportunity for Black Women in America.

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On Leadership

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On Leadership—A New FranklinCovey eBook Mini-series

Learn the secrets of successful leadership from the experts. On Leadership: Starting with Trust, An Interview is the first in a new eBook mini-series based on the Scott Miller podcast series On Leadership With Scott Miller. FranklinCovey’s executive vice president of thought leadership, Scott Miller, has interviewed many of the top leaders and industry icons in the world, and now you can learn their secrets for successful leadership.

On Leadership With Scott Miller is one of the industry’s fastest growing podcasts, dedicated to improving leadership capabilities. Now these timeless conversations are available in eBook format for readers everywhere. Each book follows Scott’s unique conversation with one of the world’s leading innovators, taking readers through all of the challenges, insights, and needed disciplines for character-based leadership. No leadership topic is out-of-bounds—all is discussed and revealed, from the secrets of trademarked leadership programs, to timeless books like The Speed of TrustThe 4 Disciplines of Execution, and more.

In this first of the On Leadership eBook mini-series, Scott sits down with Stephen M.R. Covey, co-founder and Global Practice Leader of FranklinCovey’s Speed of Trust Practice. FranklinCovey’s Speed of Trust Practice helps organizations better manage change and create high-performing teams that are agile, collaborative, innovative, and engaged.

In On Leadership: Starting With Trust, An Interview you will discover:

  • There is nothing more impactful on people and work performance than trust
  • The immense effect trust has on results—when trust goes up, efficiency rises and costs go down
  • Actionable strategies to nurture and inspire trust in every encounter

If you were inspired by Brené Brown’s Dare to Lead or the timeless bestseller The 7 Habits of Highly Effective People by Stephen Covey, you will love On Leadership, the latest mini-series from the thought leaders at FranklinCovey.

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The Changemaker Mindset

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Personality is the Key to Professional Success

Personal relationships are key to success: In a time when workplaces are becoming more digital and more automated every day, our mindsets and our personal relationships will determine whether we succeed in tomorrow’s markets. We all have one shot to make a lasting impact. Innovators with the changemaker mindset know how to see that opportunity when it comes and make it matter.

The human success factor: In the coming years, the human success factor will determine who is among the winners and who is among the losers. All business adventures start with a focus on the self. When you know who you are and develop a deep sense of confidence in yourself, you’ll have the flexibility to roll with the punches.

Change comes from within: Whether your goal is to lead a self-determined life, position your company for the future, or be a successful part of a team, external change starts with internal transformation.

With The Changemaker Mindset, you’ll master the three Ps of personal development:

  • Purpose. Reconsider what motivates you and find your non-negotiable core principles.
  • People. Build a strong inner circle of peers, because nobody wins alone.
  • Persistence. Develop the confidence to take action, navigate setbacks, and implement change.

Readers who liked The 7 Habits of Highly Effective People by Stephen Covey, Leading Change by John Kotter, and The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton Christensen will love this new approach to effective business management from personal development.

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Innovating Innovation

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#1 New Release in Industrial Management & Leadership ─ Breakthrough Innovation Tools for Successful Leadership

Innovation needs innovation: Innovation is broken. Business leadership is struggling to find ways to crack through corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, teaches, coaches, and guides you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage.

Make change and innovation happen: Innovating Innovation synergizes what is best in classic innovation theories with an insurgent strategic model inspired by one of Morey’s first corporate clients, Apple founder Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation actually takes place.

Innovation can be taught: Innovating Innovation is a framework to counter failure. It directs you, the reader, to the consumer, the very person who will actually tell you how to innovate the benefits to create a future you can own. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places.

After reading this new battlefield manual for innovation, you will:

  • Learn the Disruptive Periphery Concept and how it can give you the tools to help your business
  • Discover a practical marketing-centric focus applied to innovation
  • Reap the benefits of lessons developed from thirty years of real-world global consulting and training experience
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La Vitesse De La Confiance

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Ce livre peut changer des vies

Pour les lecteurs qui ont aimé Essaye encore d’Estelle Boutan, Imparfaits, libres, et heureux de Christophe André, et Les 7 habitudes de ceux qui réalisent tout ce qu’ils entreprennent de Stephen Covey : La Vitesse de la confiance est une trouvaille extraordinaire !

Un livre pour trouver l’ingrédient essentiel de l’épanouissement et de la performance. Que vous soyez manager, chef d’entreprise, parent ou passionné par la psychologie, La Vitesse de la confiance vous aidera à sortir de situations parfois compliquées en rétablissant confiance et optimisme. Inspirez confiance aux autres – dans l’entreprise, en famille ou dans le couple.

Une lecture indispensable. Comme le démontre ce livre de pertinence universelle, dans les affaires comme dans la vie, la confiance est un élément clé, tangible, pratique, et crédible. Qu’elle soit pour vous synonyme d’assurance mutuelle, de loyauté ou de comportement éthique, ou que vous la définissiez comme le fruit de la responsabilisation, du travail et de la synergie, la confiance demeure la racine et la source suprême de notre influence.

Un modèle profond, pratique et complet. Expert en motivation, Stephen M. R. Covey a contribué à la réussite exceptionnelle de milliers d’entreprises et d’individus. Les principes de La Vitesse de la confiance s’appliquent toujours et partout, qu’il s’agisse du rapport à soi, d’une relation avec quelqu’un, du cadre d’une famille, d’une entreprise, d’une école, d’une administration, d’une unité militaire ou d’une ONG.

Grâce à des exemples frappants et à une approche originale, La Vitesse de la confiance :

  • montre comment, avec la confiance, la réussite vient plus vite, mieux, et à meilleur prix
  • discute avec clarté et perspicacité de la façon d’instaurer la confiance
  • combine de façon très efficace une approche de bon sens et de conseils francs pour l’amélioration de toutes les relations de la vie.
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Lettering for Planners

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#1 Best Seller in Calligraphy ─ An easy guide to modern calligraphy and hand lettering

Fans of Creative Lettering and Beyond and The Complete Book of Lettering will love Lettering for Planners

Calligraphy for your journal aesthetic: Beautiful "bullet journals" are popping up all over Instagram and Pinterest. The joys of decorating the pages with drawings and lettering are many. If you want to start your own bullet journal or if you want to improve your journal aesthetic, this book is for you. This book is an informational workbook that teaches lettering styles to help people organize and beautify everyday life.

Easily learn lettering: Learn from a step-by-step guide to creating a basic hand-lettered alphabet for beginners. Then learn five additional alphabet examples in various styles, explore letter variations and choose your favorites that best fit your style.

Hand lettering workbook: You’ll learn how to build words using common word examples like days of the week, months of the year, and other words commonly found in planners. After learning the script styles, you’ll learn concepts of composition by teaching how to mix and match styles of lettering in creative ways.

Learn all the components of lettering: You’ll also learn some key “don’ts” of lettering to avoid. Then there will be step-by-step instructions on how to draw decorations to embellish lettering including shadows, borders, banners, and flourishes.

Readers will learn:

  • Five lowercase and capital stylistic alphabets
  • How to find their own lettering style
  • What not to do when lettering
  • Lettering composition, shading, and flourishes

Create fabulous, share worthy calligraphy and lettering

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Own It All

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#1 New Release in Feminist Theory ─ Change Your Future. Claim Your Potential. Own It All.

  • If you feel the potential buzzing in your veins, but you’re not living up to it...
  • If you support your friends’ dreams, and yours are withering…
  • If you worry that you can’t be a present mom AND have a thriving career…

You can change your future: You’ve just found the how-to-guide for women who are ready to ditch procrastination and paralyzing self-doubt, live in true self-confidence, claim heartfelt goals and dreams and make that ish happen! Yes, just ONE mindset shift can take you from “maybe one day...” wishful thinking, to a BOSS living her truth?

Change your mindset: How could a teen single mom, recovering from domestic violence and poverty, go on to create a multi-million-dollar, national barre and yoga studio chain? She made ONE mindset shift that created a massive snowball effect, propelling her to a dream life.

A future Best-Selling Book for Women: Own It All is an authentic self-help book: one-part manifesto + one-part workbook that cuts through the fluff and gives you a straightforward path to change your life. If you loved In The Company of WomenYou Are A Badass books, Nice Girls Don’t Get The Corner Office, or Your Inner Critic is a Big Jerk, you’re going to love Own It All.

Think #GIRLBOSS + motherhood + a badass in yoga pants: Own It All is authored by Andrea Isabelle Lucas, founder and CEO of Barre & Soul® (winner of the Best of Boston Award 2018), and a keynote speaker who’s shared the stage with Michelle Obama and Billie Jean King. Andrea is an inspirational modern-day feminist who wants you to be unapologetic in your goal-setting, blunt about owning your awesomeness, and be the radical creator of your joy.

* PLUS! Own It All includes interviews with powerhouse business leaders like Ash Ambirge, Esther Fairfax, Susan Hyatt, Alexia Vernon, Sara Mora, Tabitha St. Bernard-Jacobs, Katherine North, Nick North, Katherine Clark, Phee Manuel, Linda Sivertsen, and Kimmie Smith.

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Student Loan Solution

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Eliminate Your Student Loan Debt

Step-by-step approach to financial freedom: David Carlson is the author of the book Hustle Away Debt and founder of the millennial personal finance blog Young Adult Money. In Student Loan Solution David explains what student loan borrowers should be focusing on. He provides a 5-step approach to help you understand your loans, your options, and how to improve your greater financial life, while paying down your student loan debt. Learn how to take advantage of strategies that help you make more money, save more money, and ultimately pay down your student loans faster.

Everything you need to know about student loan debt: Student loans are complicated. College financial aid terms like “federal direct subsidized” and “GRAD Plus” mean little to most of us. Each type of student loan is slightly different, with its own set of rules and repayment options. Student Loan Solution explains everything you need to know about your student loans including how they work, repayment options and opportunities for loan forgiveness, and plans for managing and paying down your loans. David Carlson covers it all.

De-complicate your life: By the time you are done reading this book, you will understand student loans, gain control of your finances, and be armed with strategies to improve your finances.

Don't be a statistic: For millions of Americans, paying for college meant taking out loans. If you are one of the 70% of college graduates burdened with these loans, Student Loan Solution could change your life. Fight the student loans epidemic affecting 40 million borrowers―learn the best way to pay off the college degree you worked so hard to earn.

Student Loan Solution has the tools you need to start your student loans repayment with a bang. Learn how to:

  • Pay off your student loan debt
  • Personalize your student loan repayment plan
  • Live a happier, financially smarter life
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The Academic Hustle

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#1 New Release in Financial Aid ─ Thrive with this ultimate college book

Readers of Confessions of a Scholarship Winner and the Fiske Guide to Colleges 2019 will love The Academic Hustle!

An inspirational graduation gift: The Academic Hustle tells the story of Matthew Pigatt and his transformation from a juvenile delinquent with a 2.1 GPA in high school to a national award-winning researcher, graduating magna cum laude from Morehouse College.

A college planner to help you get it together: Matthew uses his journey of entering college on academic probation and covering all tuition with loans—to securing over $100,000 in scholarships, fellowships, and awards—as a springboard for a detailed, step-by-step guide to academic and career achievement.

Scholarships, Grants, Internships, and Jobs: The Academic Hustle gives a personal accounting of strategies uncovered while conducting research on high-achievers. Through experience and research, Pigatt has refined a system that has been replicated by hundreds of other students to secure millions in funding for their career development.

In this book you’ll learn how to:

  • Develop a plan for your career
  • Find and apply for scholarships
  • Win awards and be recognized
  • Cultivate a network for success
  • Master time and manage money
  • Develop an impressive résumé

This college survival guide is a perfect gift for college students.

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The Leadership Essentials

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The Leadership Essentials is part of a three book series of books called the Guided 7 Habits. They are easy to read books that quickly and effectively offer supporting quotes and thinking that support and reinforce The 7 Habits Of Highly Effective People by Stephen R. Covey. The Leadership Essentials, you will discover a collection of writings that will teach you how to rise to new levels of self-vision. And to define what needs to happen today in order to realize your vision of the future.
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Great Second Acts

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#1 New Release in Biographies & Memoirs and Educators ─ Empowering biographies of older women in history

A feminist and motivational collection of stories: Antony said of Cleopatra, “Age cannot wither her, nor custom stale/Her infinite variety.” Shakespeare’s sentiment can be applied to the women profiled in Great Second Acts who refused to be defined by the dates on their birth certificates. Their lives are testimony that one can be feisty after fifty and to those who think otherwise, in the words of Justice Ruth Bader Ginsburg, “I dissent.”

Biographies of leadership and female empowerment: Marlene Wagman-Geller, author of Once Again to Zelda and Behind Every Great Man, presents a fascinating collection of biographical vignettes of dozens of women of a certain age who have excelled, inspired and achieved. Learn how these women changed their respective fields of art, politics, science, mathematics, media, literature, activism, education, and more.

Motivational achievements: From actresses, yoga teachers, folk artists to business women, prime ministers, monarchs and authors, these group of exceptional women will illustrate that women can achieve anything no matter their age. Be motivated by their grit, perseverance, and passion. Readers will find:

  • Biographies of influential women such as Prime Minister Margert Thatcher, chef Julia Child, Mother Teressa, feminist Gloria Steinem, actress Rita Moreno, inventor Ruth Handler, Judge Judy Sheindlin, and many more
  • Empowering quotes from strong women who refused to be kept down
  • Motivational, inspirational and educational stories of older women

Written in an accessible narrative style, readers of all ages will enjoy Wagman-Geller’s entertaining storytelling prose of these remarkable women. An excellent gift for students, mothers, sisters or friends, Great Second Acts will endure and delight.

Learn the history of older women who changed the world.

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The Gift of Crisis

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Approach Crisis with Self-Love, Assertiveness and Courage

You are not alone: Since the start of the recession, 8.8 million jobs have been lost, according to the Bureau of Labor Statistics. Bridgitte Jackson-Buckley was one of those 8.8 million people who lost their jobs. Between 2007 and 2014, she was also one of 7.3 million homeowners who lost their homes to foreclosure. Some affected by job loss and foreclosure, due to the economic downturn, were able to bounce back relatively emotionally unscathed. Many, however, internalized the outer events as a negative reflection of their personal capacities without taking a deeper look at the crisis as a potential underlying catalyst. In The Gift of Crisis, Bridgitte shows you how to explore crisis as a tool for courageous change, regaining your self-esteem with self-love and self-compassion.

Regain control with assertiveness: Although a personal economic crisis can be viewed as an externally-influenced event that is somehow both beyond your control and within your control, it can also be an opportunity to examine the conscious and sub-conscious conditions that brought the experience into your life. It was through experiences of prolonged financial crisis that Bridgitte realized she subconsciously co-created experiences that felt so bad until the only place she could go was within—exactly where she needed to go. In The Gift of Crisis, you will discover how helpful going within and retaking control can be for you, too.

Find space for spiritual growth: The Gift of Crisis will show how repeated crises can serve as a catalyst to reveal the underlying purpose, and how questions posed during a meditative state can reveal answers in the direction of a higher purpose. For women and men who are sincerely interested in spiritual growth, yet find it difficult to make “mental room” to dedicate to such growth due to personal distractions, this inspirational book will demonstrate the practical manner in which meditation and prayer can assist during any type of crisis as a means of reaching for a calmer, clearer, more courageous and purposeful life.

The Gift of Crisis interposes personal stories and prescriptive ideas amidst ongoing financial destitution to raise your self-esteem, self-compassion and self-love. In reading this book, you will learn how to:

  • Deepen your trust in a Higher Intelligence and in your higher purpose
  • Welcome change and embrace change with courage
  • Focus your attention on the emergence of new possibilities as a result of the crisis

If you liked Brené Brown’s inspirational book The Gifts of Imperfection, you’ll love The Gift of Crisis.

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The Feminist Financial Handbook

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#1 New Release in Volunteer Work and Poverty — Your Guide to Wealth and Success

Live your wealthiest life: Sometimes the best way to stick it to the man is by doing well for yourself. There’s just one problem: it’s hard to do well for yourself when systemic oppression has placed innumerable hurdles between you and your aspirations. The Feminist Financial Handbook provides real motivation and resources for real women who may be struggling—not only those who have already accumulated wealth.

Overcome obstacles: The Feminist Financial Handbook provides actionable tips for women in business for overcoming these obstacles as they try to master money management and their lives. Because women’s experiences don’t exist in a vacuum relegated to their gender, the handbook explores financial issues with anecdotes and perspectives of women of different races, sexual orientations and abilities.

Find the answers to your money questions: Learn more about general financial planning principles, like saving or earning a higher income, and delve into issues that disproportionately affect women, like the wage gap or the long road to economic recovery after experiencing domestic violence.  The Feminist Financial Handbook has stories and advice from women who have been there, worked through the struggle, and achieved personal success.

Learn from the frontrunner of the Femme Frugality blog: Written in the same passionate tone that has made Femme Frugality a two-time nominee for Best Women’s Finance Blog, The Feminist Financial Handbook acknowledges the financial struggles and oppression modern women face while providing actionable steps to live your wealthiest life and achieve personal success.

The Feminist Financial Handbook presents a feminist view on finances relevant to a post-recession economy. This book will walk you through how to:

  • Decide what wealth and success means for you
  • Earn more and negotiate effectively
  • Master manageable money-saving methods
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Be More Strategic in Business

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Take Your Leadership to the Next Level With This Award-Winning Business Book

  • Winner, 2018 Foreword Indies, Adult Nonfiction/Career
  • Award Finalist, 2018 Best Book Awards, Business/Careers
  • Winner, 2019 International Book Awards, Business/Careers
  • Winner, 2019 Discovery Award, Best First Book/Nonfiction
  • Honorable Mention, 2019 Eric Hoffer Book Award, Business

Strategic leadership is essential to business success: Strong leaders are those who successfully navigate a great shift: from tactical doer to strategic leader. Regardless of your industry, line of business, or sector, your organization desperately needs strategic leaders. A strategic leader is tuned in to the needs of the business, understands how his or her actions impact corporate objectives, and uses data to make smart decisions. Whether you’re leading a department team or running your own company, a strategic leader clearly propels business performance.

Building a ladder to strategic leadership: Stephen R. Covey famously explained strategic leadership via the metaphor of workers clearing a jungle. The strategic leader was able to climb a tree and tell everybody they were laboring in the wrong jungle. In this book you will start out on the jungle floor and build a ladder to give you that strategic view over the tops of the trees. You’ll learn how to:

  • Develop your strategic skills
  • Set meaningful direction
  • Build a strategic plan
  • Make decisions to win

Proven approach to strategic leadership: You’ll get the training straight from the personal career journeys of two business women who have decades of experience and education. They come together to create a proven approach to understanding the big picture of what your organization is trying to accomplish and how to be an effective leader.

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Force of Habit

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A Step-By-Step Guide to Organizing Your Life

Force of Habit details the ways you can develop great habits and unleash the power of your habits to break free from your cage and organize the life you want and need.

Master your habits, get your life back. Dr. Tamsin Astor blends her scientific background and awareness (PhD in cognitive neuroscience) with yoga, Ayurveda, meditation and coaching training to offer a unique approach to mastering your daily habits. Using tools from health and executive coaching, Tamsin provides a plan to help you navigate from a multi-tasking, low energy, time-deprived existence to one of abundance, nourishment and fun!

Regain your power, reduce stress. Feeling overwhelmed, stressed and that there isn't enough time or energy to get everything done? Follow the steps in Force of Habit to create a life of joy and freedom by making connections in your daily habits, thereby reducing your decisions. Tamsin lays out a simple time management process to master your key habits in your two key relationships: with yourself and others.

Readers will learn:

  • The “Shoulds” and why they don't serve you
  • Stress – what it's secretly doing to you and why we need a little "good" stress
  • Why there isn't one definition of "healthy"
  • A new way of thinking about everyday habits

The art of time management. And what about your relationships with others–are you cultivating enablers or supporters? This book gives you a step-by-step guide to organizing your life. How? By creating boundaries and daily rituals so you have the time for what you need and want to do. By establishing healthy habits, you can unleash your true power by freeing up your time from the thousands of micro-decisions you make daily.

If you liked books such as The One ThingEat That FrogDeclutter Your MindThe Productivity ProjectHabit Stacking, or Cal Newport books such as Deep WorkDigital Minimalism, or So Good They Can't Ignore You, you're going to love Force of Habit.

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Creating Business Magic

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#1 New Release in Organizational Change — Business Magic and Disruptive Innovation

First comes the magic, and then the magic becomes the reality

Magicians reveal secrets to business excellence. You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic? Magic is what human beings do. It’s just that some do it a lot better than others.

Nine business strategies from the world's greatest magicians.This book takes everything that three remarkable authors—a corporate strategist, the former acting director of the CIA, and a world-renowned magician—have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors’ objective is not to create a new generation of magicians, but to adapt nine strategies of the world’s greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all.

Magic and disruptive innovation. Each chapter opens with a scenario depicting a pivotal historic moment in magic—from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield—and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation and propel a company light years ahead of the competition. The nine disruptive strategies presented by the authors demonstrate how to:

  • Anticipate the next trends
  • Create remarkable new products
  • Launch marketing and advertising campaigns that will mesmerize “aspirationals”
  • Make dazzling sales presentations
  • Resolve seemingly unsolvable business dilemmas
  • Inspire teams with resilient change leadership

If you have read Creating Magic by Lee Cockerell or Bored and Brilliant by Manoush Zomorodi, you'll want to read Creating Business Magic.

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