What Your Employees Need and Can't Tell You

Use the Science of Behavioral Economics to Understand Why People Buy

“The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today

2022 First Place Category Winner CIBA (Chanticleer International Book Awards)
#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service

What Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.

Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.

Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.

Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book:

• Real-world examples that bring a concept to life and make it stick
• Ideas to help you with problem solving for your business
• Ways to hack your brain into coming up with innovative programs, products, and initiatives

If you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you’ll love What Your Customer Wants (And Can’t Tell You).

Discover Resilience and Reach Your Life Goals

#1 New Release in Popular Applied Psychology

BreakProof is a gripping testament to never giving up. The book embodies the spirit of a true go-getter and highlights the importance of life balance, goal setting, and living life to the fullest.

Discover resilience in adversity. BreakProof chronicles Jenn Drummond’s pursuit to conquer the Seven Second Summits, despite no mountain climbing experience. Through this emotional and physical journey toward that audacious goal, the world record-holding mountaineer provides lessons on never giving up, cultivating resilience, and finding strength in the face of life's greatest challenges.

Embark on a journey of personal growth. Mountain climbers consider the second-highest mountains on all seven continents to be technically more complex than the seven highest. Jenn's experiences on the mountains serve as metaphors for achieving life goals and inspiring continuous self-improvement. In BreakProof, she shares her struggles and victories and delivers potent insights into achieving balance, setting meaningful objectives, and living life to its fullest.

The 7 secrets to realizing your life dream. In June 2023, Jenn became the first woman in the world to conquer the Seven Second Summits. Life goal reached! Learn the 7 secrets to how Jenn did it and how you can apply her hard-earned lessons to learning how never to quit.

Inside, discover

• Actionable strategies and exercises to take the first steps, build resilience, and handle life's challenges
• The importance of goal setting and continuous self-improvement and personal growth
• Ways to troubleshoot seemingly insurmountable obstacles
• Inspiration for becoming a go-getter, never giving up, embracing life balance, and living life to the fullest

If you have read books such as This Year I Will…, Mindful Self-Discipline, or the mega-bestseller, The 7 Habits of Highly Effective People, then BreakProof is a must-read.

Storyteller Skills for Speeches, Pitch Meetings, and Everyday Life 

“Raw, funny and hugely practical—JP shares insights and secrets from decades of helping an incredible range of people tell their story with confidence and style. Now you can too.”—Adam Spencer, Australian comedian, media personality and prolific author

Transform into a powerful public speaker that audiences love! For entrepreneurs, creatives, or anyone who needs to communicate authentically with their audience, Winning the Room is the public speaking book for you.

Win in every room. Cultivate an authentic connection with your audience, no matter what. Conquer your public speaking fears, learn how to be likable, how to present for work, how to give compelling pitch meetings, and how to be a person who wins through highly effective communication techniques. Winning the Room teaches public speaking skills applicable to everybody, in any situation.  

Become a great public speaker with guidance from an expert. Do you get nervous before a presentation? Do you find yourself rambling and losing your point? In Winning the Room, award winning creative and communications director, thought leader, and author Jonathan Pease (JP) uses road-tested techniques to take you on a fun, yet practical journey to becoming a fearless storyteller people buy from—emotionally and financially.

In Winning the Room, find:

• A tight, actionable, and memorable system for how to build trust and be great at different types of public speaking moments
• How to turn nervous energy into passion and charisma that people engage with
• How to apply these skills to various settings like keynotes, pitch meetings, presentations, and everyday conversations with friends and family

If you liked Cues, Everyday Business Storytelling, or Your Story Well Told, you’ll love Winning the Room. 

Coping with the Stress of First Responder Life

“…a work of major importance that offers practical approaches to self-care and serenity for our first responders...” —Louise Harmon, author of Happiness from A to Z

#1 New Release in Military Families

The Mindfulness for Warriors Handbook is a new and expanded edition of Mindfulness for Warriors, providing an additional valuable resource for first responders.

Ensuring their heads are in a healthy place is crucial. After 30 years in law enforcement, Kim Colegrove’s husband took his own life. This agonizing experience opened her eyes to the desperate need for an effective form of stress-relief and support for first responders like cops and EMTs facing trauma.

A traumatic way of life. First responders have the incredibly difficult job of running toward danger while the rest of us run away. No training prepares them for what they see and endure. Kim understands what it’s like to watch someone go through that and is dedicated to helping first responders.

A source of hope. In 2017, Kim founded The PauseFirst Project: Mindfulness for First Responders. She offers the PauseFirst block of training to organizations across the country; teaching techniques that help reduce stress, regulate emotion, and improve overall health and well-being. Her work to bring awareness is a tribute to both her husband and the countless other first responders struggling with the realities of their jobs.

Inside find:

• Evidence-based practices to help first responders and families deal with stress
• Interviews with first responders who share stories of overcoming, surviving, and thriving
• Colegrove’s own raw and intimate story of her husband’s troubles and how she continues each day fighting in his memory

If you’ve found encouragement from books like Bulletproof Spirit, Bullets in the Washing Machine, or I Love a Cop, you’ll find a further source of healing in The Mindfulness for Warriors Handbook.

Find Hope and Solace in Inspirational Poetry from Scotland’s Poet Sensation and Sunday Times Bestselling Author

“Beautiful and uplifting” —Davina McCall
“So inspiring, so heartfelt ... the way Donna writes is beyond beautiful.” —Lisa Snowdon

#1 Best Seller in Love Poetry, Poetry by Women, and Emotional Self Help

Wild Hope is Donna Ashworth’s powerful new collection of wisdom to help us find comfort, hope, peace, self-acceptance, and inspiration when we feel worn down, helpless, or sad.

Find solace in Ashworth's eloquent verse. Through contemporary poetry, Donna explores the human condition. This inspiring poetry collection brings comfort and guidance, offering a lifeline to those battling anxiety, depression, or merely the strain of a demanding career. Hope exists when nothing else can. Wild Hope helps you find light on the darkest days.

Unlock the power of kindness and hope. Ashworth underscores the impact of acts of love and kindness in shaping a better future, reminding readers of the innate goodness of humanity. Through her heartfelt work, you are guided towards emotional healing, enhancing your mental well-being, and fostering an atmosphere of positive thinking.

Mental health poetry. Written with love and understanding, Donna reminds us that amidst our daily struggles and constant outpourings of bad news, we have so much to hope for and that every one of us can play a part, big or small, in making the world a better place.

In Wild Hope discover:     

• A reservoir of inspirational poetry
• Empowering wisdom and practical guidance
• Strategies to cultivate self-love and self-acceptance
• The powerful role of acts of kindness and love in creating a better future

If you liked books such as Milk and Honey, Healing Words, The Sun and Her Flowers, or Good Grief, you'll love Wild Hope. Also don’t miss Donna’s other bestselling inspirational poetry works, I Wish I Knew, Loss, Life, and Love.

Easy-to-Understand Human Psychology with Psych2Go!

#1 New Release in Medical Experimental Psychology, Humanist Philosophy. and Popular Experimental Psychology

Finally understand why you do things differently from the rest! Psych2go created this guide to connect the history of human psychology with practical mental health therapy tools to help you thrive in your everyday life.

Discover things about yourself! With The Psychology of People, learn about the history of  human psychology—and apply it to your own life. Understand your innate need to conform, the roots of your social anxiety, how to heal and grow emotionally—and so much more!

An empath’s survival guide to psychology. Written by the creators of the popular youtube channel, blog, and website called Psych2go, The Psychology of People is one of the best mental wellness books that gives practical and applicable methods! From the ethics of experimental psychology to therapy techniques, The Psychology of People helps you develop empathy for yourself and others. 

Inside, you’ll find:

• Your very own, therapist on the go, packed with practical methods and experiments
• How to understand and rewire your brain by discovering psychological-based patterns in yourself and others
• One of the best books about psychology, the history of psychology, and the ethics of experimental science 

If you're looking for psychology books to read, mental wellness books, or books on human psychology, then grab your copy today! If you liked Collective Illusions, Read People Like a Book, or You Can Do All Things, you’ll definitely love The Psychology of People.