What Your Employees Need and Can't Tell You

Use the Science of Behavioral Economics to Understand Why People Buy

“The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today

2022 First Place Category Winner CIBA (Chanticleer International Book Awards)
#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service

What Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.

Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.

Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.

Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book:

• Real-world examples that bring a concept to life and make it stick
• Ideas to help you with problem solving for your business
• Ways to hack your brain into coming up with innovative programs, products, and initiatives

If you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you’ll love What Your Customer Wants (And Can’t Tell You).

Healthy Habits to Become the Strong Black Women

“This book is gonna save some sisters’ lives. Hallelujah!” ―Patrice Gaines, author of Laughing in the Dark

#1 New Release in Codependency

Marita Golden, a prominent interviewee of Oprah Winfrey, wrote this mental and physical health guide for women to learn who they are, to set healthy boundaries, and to jump into health related fitness practices to balance out their daily lives.

Know Yourself. Jump start your relationship with yourself. Renowned author Marita Golden goes in-depth on how using meditation, silence, prayer, affirmations, and reflections allows for internal trust and confidence to blossom in your daily life. 

Set Boundaries. Setting boundaries can be difficult but they are necessary to living life as a strong woman in today’s world. Everyone else’s burdens are not yours to carry and no, you don’t have to fix everyone you come across! Learn how to set emotional boundaries, physical boundaries, and other boundaries to live freely.

Inside, you’ll find:

• Healthy habits to reconnect with your inner self, your body, and those around you
• An empowering book for women to learn how to take back their lives one day at a time
• A mental health guide for women, black women affirmations, and reflection points to develop holistic wellness

If you're looking for mental health books for young adults and/or the strong black women in your life, this book is for you! If you enjoyed Set Boundaries, Find Peace, How we Heal, This Is How You Heal, or You Are Your Best Thing, you’ll love The New Black Woman.

Embrace Your Divine Feminine Energy

“Truly inspired by the spirit of the female life-giver...” —Tom McCallum, Métis Elder, lodge keeper

Create new rituals and self-care habits with this oracle deck. These sacred inspirational cards inspired by land-based practises of the Métis people serve as a daily mental healer.

Re-energize and connect to the Métis culture. These oracle cards are the perfect way to help you slow down and awaken to the energy around and inside you. Andrea Menard writes beautifully while invoking connections to the land and indigenous teachings. Use these cards as friendly reminders to dive into your divine feminine energy. Andrea Menard is a Métis woman whose Michif ancestry originates from St. Laurent, Manitoba, Canada. She is deeply influenced by Sacred Elements and guided by the teachings of her ancestral Grandmothers.

Enjoy colorful and beautifully layered art. These unique images bring emotional healing and a deep awakening to divine feminine energy. Sacred women, men, and gender-fluid individuals will find wisdom on every card. Enjoy 52 cards with beautiful images of original artwork by Métis painter, Leah Marie Dorion. Leah is an interdisciplinary Metis artist raised in Prince Albert, Saskatchewan, who views her Metis heritage as a unique bridge connecting all people to a greater knowledge.

Inside, you’ll find:

• Ancient wisdom and teachings from Andrea Menard set to transform you
• Beautifully layered art from Leah Marie Dorion on a deck of cards set to awaken you
• A handbook guide set to spark your divine feminine energy

If you need a gift for the sacred woman in your life or if you liked The Sacred Forest Oracle, The Starseed Oracle, or Sacred Destiny Oracle, you’ll love Seeds of the Sacred Feminine.

Skills for Coping with the Effects of Trauma and PTSD

“This is a cheerleading, you-can-do-it kind of book, with step-by-step lifestyle modifications…” –Nancy Szokan, The Washington Post

Practical advice, exercises, strategies, and techniques for managing trauma and coping with PTSD from a post-trauma coach

You are not alone. Trauma and PTSD victims suffer from similar symptoms including intrusive thoughts and memories related to traumatic events; anxiety, depression, and other mental health issues; difficulty sleeping and nightmares; struggles with codependency and toxic relationships; and difficulty with emotions such as anger and fear.

Management and coping strategies for PTSD and trauma sufferers. Following a critical illness, Michele Rosenthal struggled with Post-Traumatic Stress Disorder for twenty-five years. Now, a post-trauma coach and award-winning writer, Rosenthal shares the tools that helped her deal with PTSD. Previously published as Heal your PTSD by the Conari Press in 2015, this book is packed with insightful tips on how to not let PTSD symptoms control your life. 

Inside find helpful coping strategies for:

• Connecting to your own inner power and authentic self
• Handling the effects of childhood trauma as an adult
• Dealing with PTSD symptoms with unique tips and strategies
• And, much more

If post-traumatic guidebooks like The Body Keeps the Score, The Complex PTSD Workbook, or Keep Pain in the Past have helped you, then Your Brain is a Safe Space is your next read.

Accessible Financial Literacy and Budgeting for Beginners

”Finally a smart, funny, relatable, and REAL book on navigating finances and wealth-building for Black women! ―Cinneah El-Amin, founder of Flynanced

#1 New Release in E-commerce Professional, Budgeting & Money Management, and Wealth Management

An easy-to-follow financial literacy guide for BIPOC (Black, Indigenous, and People of Color). Financial help can be hard to find but So…This Is Why I’m Broke gives practical and simplified financial tips for you to financially thrive.

A safe space for all BIPOC. Financial help is right here! Melissa Jean-Baptiste of “Millennial in Debt” is a first generation American providing readers with accessible financial tips and advice wrapped up in her story of paying off over $100,000 on a teacher's salary. Melissa makes financial literacy relatable and easy to understand.

Action steps to develop your financial literacy. Learn about budgeting for beginners, fixing your credit score, investing, and passive income ideas. With this guide, financial literacy gets broken down step-by-step through interesting perspectives and historical points.

Inside, you’ll find:

• An accessible financial guide on financial literacy and investing for beginners 
• The story of Melissa, a “Millennial in Debt” teaching others how to thrive financially
• Practical examples on budgeting for beginners and passive income ideas, and the best budgeting book

If you’re looking for books for entrepreneurs or financial literacy books for the CEO in your life, grab your copy today! If you liked reading Financial Feminist, Get Good with Money, We Should All Be Millionaires, or More Money Now, then you’ll love So…This is Why I’m Broke.

Be the Captain of Your Change Journey

"...a must-read for those seeking to thrive in an increasingly dynamic world and for leaders who have teams that are experiencing change." —Amazon review

#1 New Release in Business Mentoring & Coaching, Decision-Making & Problem Solving, Social Customs & Traditions, and Business Management

While every change is unique, there is a predictable pattern to change. Understand that pattern, and you can turn change into opportunity!

Change is inevitable. When unexpected or unwanted change disrupts well-established routines, personally and professionally, it’s natural to wonder, “Who rocked the boat?” Unfortunately, that is exactly the wrong question to ask! Discover from the change experts with decades of experience at FranklinCovey how successful leaders engage people experiencing change and turn change into opportunity.

FranklinCovey is the world leader in helping organizations achieve results that require collective behavior change. They have built a Change Model that demystifies the uncertainty of change and creates the opportunity to realize greater results, personal growth, and even innovation.

A simple but profound business parable. Change: How to Turn Uncertainty Into Opportunity begins with a business parable that invites leaders to reflect on their own change journey and discover how their “crew” falls into a set of predicable patterns and reactions. Whatever the size or scope of the change you’re facing, by following the story’s Change Model you can confidently lead and chart a way forward knowing what will come next.

Inside find:

• Concrete examples and step-by-step instructions on how to engage teams through the change process
• How the Change Model makes change actionable and predictable
• How to minimize the disruption of change
• Where most change initiatives fail and how to adapt

If you have read Who Moved My Cheese, Switch, Our Iceberg is Melting, or Managing Transitions, you will love this book.