What Your Customer Wants and Can’t Tell You

By

Use the Science of Behavioral Economics to Understand Why People Buy

“The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today

2021 International Book Awards finalist in Business: Small Business & Entrepreneurship and Marketing & Advertising
#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service

What Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.

Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.

Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.

Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book:

  • Real-world examples that bring a concept to life and make it stick
  • Ideas to help you with problem solving for your business
  • Ways to hack your brain into coming up with innovative programs, products, and initiatives

If you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you’ll love What Your Customer Wants (And Can’t Tell You).

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The Fearless Woman's Guide to Starting a Business

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Create Your Own Women Owned Business Startup

“…a guide for smart, ambitious women who want to make their mark on the world…a practical step-by-step journey to shifting your mindset and calling on your own resilience and resourcefulness.”―Rachel Beider, bestselling author of Massage MBA: Run Your Practice, Love Your Life and globally recognized small business expert

The Fearless Woman’s Guide to Starting a Business is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires. It’s a book for startup business women who get honest with themselves about their reasons for wanting to start a business.

Learn what type of new business you want to lead. Through a combination of data, neuroscience, true stories, humor, and the type of frankness that you would expect from your best girlfriend, this book helps you determine the real reasons and motivations behind starting a business—and then dares you to dream big about what being the head of a woman-owned business can do for you.

Find real tools for real women in business. When creating a start-up, it can be difficult to stay the course—to choose yourself and stay motivated on the hardest days. Ameé Quiriconi, author and entrepreneur behind the One Broken Mom podcast, has your back.

In The Fearless Woman’s Guide to Starting a Business, learn about:

  • The main reasons business owners report why they closed their businesses—and how you can avoid failure
  • Specific techniques and insights needed for building a startup and brand that is authentic to who you are
  • How to turn your side hustle or hobby into a money-making endeavor
  • Strategies for navigating the sometimes-hostile world business women live and work in every day

Readers of business books and entrepreneurship books for women like Girl on Fire by Cara Alwill Leyba, Fear is my HomeboyBelieve It, or Boss Up! will love The Fearless Woman’s Guide to Starting a Business.

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The Entrepreneur's Paradox

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Conquer the 16 Pitfalls That Can Block Startup Company Success

"…shows prospective business men and women how to reach their goals while creating a launchpad for a business" ―Ryne Williams, Daily Herald

Wall Street Journal Best Seller
2021 International Book Awards finalist in Business: Small Business & Entrepreneurship
#1 Bestseller in Startups, Home-Based Entrepreneurship, Small-business Marketing, and Personal Success

Discover the 16 keys to success for entrepreneurs starting a small business.

What is the “Entrepreneur’s Paradox”? Author Curtis Morley coined a term that identifies the 16 pitfalls that many entrepreneurs fall into. He calls it the “Entrepreneur’s Paradox”. Morley is an educator, thought leader, patent holder, and innovator. He is also a 5x Entrepreneur (achieving $5 in revenue for every dollar spent on marketing, advertising, sales, and any other growth expenses) who has actually produced 10x startup results. Morley explains that the exact qualities that aid an individual in founding a startup company (brilliance and expertise) are what prevent them from realizing expected success. What starts out as freedom and financial independence turns into grueling hours, stress, and bills, and ultimately failure. This is the paradox that is entrepreneurship.

Understanding the “Entrepreneur’s Paradox” may be your key to success. Morley is here to show startup businesspersons how to achieve the golden rule of successful entrepreneurs—5x results. Put yourself on a defined pathway to business success by understanding the 16 pitfalls faced by all startups and conquer the Entrepreneur’s Paradox.

Inside:

  • Learn how to promote entrepreneurship development
  • Sharpen your entrepreneurial skills
  • Grasp the keys to superior, “next-level growth”
  • And much more

Learned from books like The E-Myth RevisitedTractionThe One ThingThe 4-Hour Workweek, or Execution? Then The Entrepreneur’s Paradox is a must read!

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You, Recharged

By

Get Unstuck and Reclaim Your Vitality Health

“This book is better than vitamins. It is a boost and thunderbolt.” —Sherry Richert Belul, founder of Simply Celebrate and author of Say It Now

Living Now Book Award, Bronze – Evergreen, Personal Growth
2021 International Book Awards finalist in Self-Help: Motivational

When author and podcaster Polly Campbell got tired of her hoodie smelling like pizza and her days being clouded by midlife exhaustion, emotional burnout, and boredom, she decided to get off the couch and reclaim her vitality health. But could this burned-out, chronically ill, middle-aged mother of a teen rediscover her mojo? Yes! And so can you!

Small steps, big energy. Self-help books for women often encourage you to throw out the life you’re living and create a fresh start. You, Recharged isn’t about that. You don’t have to quit your mundane job, cut out cocktails, or sign-off of social media to recharge. Instead, Polly Campbell’s inspirational book is about adding things in―good habits, practices, fun, people, activities, self-care strategies―that ignite your essential energy.

Discover the small ways you can feel happier, healthier, and more alive. When we align with the things that matter to us and allow the “why” to guide us, we are energized. Sure, there are challenges, setbacks, and plenty of things that piss us off, but they don’t have to deplete us. They don’t have to leave us mentally exhausted or take our power. Instead, our energy can be refocused and redirected into things that we value. 

In this personal development book, find:

  • Easy-to-apply, practical strategies to ease stress, boost energy, and improve vitality health and well-being
  • Short chapters, delivered in a relatable, conversational tone, with plenty of humor
  • Hope and inspiration

If you were inspired by motivational books and self-help books like Own Your EverydayHow to Stop Feeling Like Sh*t, or The Self-Love Experiment, then you’ll love You, Recharged.

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Your Work from Home Life

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Becca's Self-Care

Reorganize and Optimize Your from Home Remote Work Life

“A productive guide for our new world of remote work.” —Paula Rizzo, media consultant, speaker, and author of Listful Living

Whatever your remote work circumstance, learn how to be productive at home with nuggets of hard-earned wisdom. From choosing the best colors for workspace productivity to starting a business, these remote work gurus offer everything needed for a smooth work-to-home transition.

The new world of working from home. No longer does the average worker have long, frustrating commutes to crowded offices for jobs more comfortably worked from home. In this day and age, not only are more employers offering remote work, more people are creating their own opportunities for non-traditional work from home. Whether you are a remote work employee, freelancer, or someone who dreams of giving up the daily grind for a career of your own design,  Your Work from Home Life  is the next step to becoming the ultimate work nomad.

Productivity tips and much more. Remote work gurus Becca Anderson and M.J. Fievre guide you through the online search process and help you create a list of online certification programs, blogging opportunities, and jobs that allow you to work from home. Together, they offer advice on planning, budgeting, contingency plans, and other resources. Along with advice on how to be productive at home, this fun and uplifting book includes bonus checklists and templates to help you:

  • Take advantage of technology and platforms, home office set-ups, and breaks at work
  • Work with colleagues while redefining collegial camaraderie, avoiding overwhelmed and isolated feelings
  • Develop time and distraction management to meet pressing deadlines and achieve focused, deep work
  • Discover the important role of self-care and personalize your very own self-care strategy

If you enjoyed books like RemoteIndistractableThe 4 Hour Work Week, or Nine Lies About Work, you’ll love  Your Work from Home Life .

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The Myth of Multitasking

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Multitasking Doesn’t Work—Learn What Does!

“…multitasking is, in fact, a lie that actually wastes time, energy, and money. Most of all, it robs us of life and our relationships with others.” —Chuck Norris, world-renowned actor and martial artist 

Through anecdotal and real-world examples, The Myth of Multitasking proves that multitasking hurts your focus and productivity. Instead, learn how to be more effective by doing one thing at a time.

Productivity and effective time management end with multitasking. The false idea that multitasking is productive has become even more prevalent and damaging to our productivity and well-being since the first edition of The Myth of Multitasking was published in 2008. In this revised and updated second edition, author and productivity expert Dave Crenshaw provides a solution for the chaos of distraction that multitasking creates—and a way to combat the temptation to constantly switch between tasks.

Learn how to actually get things done. Dave Crenshaw takes the idea of multitasking as a productivity tool and smashes it to smithereens. But rather than leaving you with the burden of wading through the wreckage all by yourself, he shows you how to focus, move forward, and free up more time for what you value the most.

In this new edition of The Myth of Multitasking, discover:

  • Updated research on how and why multitasking doesn’t work
  • Worksheets to help you figure out how to manage your day effectively
  • Easy, actionable steps to manage your life well and accomplish your dreams and goals

Readers of self-improvement books and time management books like IndistractableFree to Focus, or It Doesn't Have to Be Crazy at Work will love increasing productivity and personal success with The Myth of Multitasking.

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Finance Secrets of Billion-Dollar Entrepreneurs

By

Take Control of Your Startup―and Watch it Grow

“This book delivers clear thinking for entrepreneurs who want to control their own destiny and grow their business without the need for venture capital.” −Joel Cannon, co-founder and president of Cannon Technologies

An analysis of success.  Award-winning professor of entrepreneurship Dileep Rao presents readers with a detailed guide to success through his interviews and analysis of billion-dollar entrepreneurs (those who built a venture from startup to more than $1 billion in sales and valuation) and 100 million-dollar entrepreneurs (startup to $100 million).

Build your business without venture capital (VC) funding.  Rao is here to show entrepreneurs that it is possible to start a business without outside help. He shares how more than 90 percent of America’s billion-dollar entrepreneurs in the VC era (since 1946) avoided or delayed VC, and instead used finance-smart expertise―skills that combine business-smart, capital-smart, and leadership-smart strategies.

The right mix of internal and external financing. It takes more than one person to grow a business from the bottom up. But that doesn’t mean we have to sacrifice control of the venture in the process. Armed with 23 years of experience as a financer, Rao shows readers how to optimize internal financing so as to attract external financing. By keeping control of the venture, entrepreneurs keep more of the wealth, as well.

In Finance Secrets of Billion-Dollar Entrepreneurs learn about:

  • Pre-financing, financing and post-financing skills and strategies of finance-smart entrepreneurs
  • The ins and outs of venture finance, applicable to anyone looking to start a business
  • Tips on increasing capital productivity and attaining financially sustainable entrepreneurship

If you’ve enjoyed entrepreneurship-focused titles like The Lean StartupThe $100 Startup, or Venture Deals, then Rao’s Finance Secrets of Billion-Dollar Entrepreneurs is the next book for you.

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The 7 Habits of Highly Effective People: Guided Journal

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A Personal Growth Journal to Build Effective Habits  

“If you follow this simple process, I promise that you will see positive changes in your relationships and find a higher level of personal satisfaction in your life.” ―Sean Covey, author of The 7 Habits of Highly Effective Teens

#1 New Release in Strategic Business Planning

How do you manage your time and stay organized? Whether you’re struggling to stay motivated or are looking for new high-performance habits, The 7 Habits of Highly Effective People Guided Journal offers journal prompts, worksheets, and exercises to help you accomplish all your short and long term goals. 

Goal setting just got easier. When The 7 Habits of Highly Effective People was released as a card deck, audiences approached Stephen R. Covey’s time-tested principles in a whole new way. Now, this companion journal gives readers a chance to craft inspiration into action. Its concise format is accessible and easy to stick with. Each habit is broken down into a weekly format inspiring both beginners and seasoned 7 Habits readers to get motivated, build confidence, and boost inspiration and personal growth.

Cultivate success, skill, and self-growth. Featuring thought-provoking prompts, worksheets, and self-development quotes that teach you how to achieve your goals, this is the ultimate guided self-growth journal.

Inside, find: 

  • Journaling prompts for self-discovery and to build confidence and self esteem
  • Worksheets for strategic time management and deeper learning of the 7 Habits 
  • Self-motivation tips, exercises, and challenges for optimal goal achievement

If you enjoyed books like The 7 Habits of Highly Effective PeopleThe 52 Lists Project, or The High Performance Planner, you’ll love The 7 Habits of Highly Effective People Guided Journal

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Your Leadership Moment

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Take Adaptive Leadership to the Next Level and Seize Your Leadership Moment

“Each of us has the potential for a leadership moment. Reading this book will help you find yours.” ―Dr. Marty Linsky, faculty at Harvard Kennedy School & author of The Practice of Adaptive Leadership

#1 New Release in Business & Money Skills and Office Management

Adaptive Leadership was introduced to the world in 1994 by Ronald Heifetz and Marty Linsky of the Harvard Kennedy School. Author Eric Martin brings an expansion and distillation of Adaptive Leadership to new life for novices and advanced leadership practitioners alike, building on his work with Heifetz and Linsky.

Next level of Adaptive Leadership. Your Leadership Moment draws on the extensive personal research, travel, conversations, and reflections of author Eric Martin, a prominent leadership expert. His quest to ‘democratize leadership’ has taken him around the world―from the White House to the foothills of the Himalayas. Through stories of success and failure, Martin teaches what’s possible when people discover the capacity and courage to lead regardless of identity, history, or access to power and financial capital.

Be an authentic leader who changes the world. Your Leadership Moment is an account of the democratizing leadership of three ordinary people leading extraordinary change. It’s an exciting expansion of Adaptive Leadership that can help anyone learn to lead. Your Leadership Moment provides tools and techniques to discover and leverage your leadership moments for a better world.

Your Leadership Moment empowers you to:

  • Understand a Leadership Moment and key concepts of Adaptive Leadership
  • Stop solving the wrong problems and start solving the right problems
  • Think politically and mobilize others to make real, positive change
  • Stop getting in your own way

If you liked The Practice of Adaptive LeadershipLeadership on the Line, or An Everyone Culture, you’ll love Your Leadership Moment.

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The Tao of Influence

By

How to Become a Great Leader

By translating The Tao Te Ching into simple steps for greater influence, Karen has created a powerful tool for today’s leaders.” ―Andrea Menard, Métis Song Keeper

Wall Street Journal Bestseller
2021 International Book Awards finalist in Business: Management & Leadership
#1 New Release in Eastern Philosophy, Taoism

People are yearning to make an impact and create much needed change. Building a business, starting a movement, generating a new initiative in the workplace, creating change within a family, or supporting a non-profit enterprise in the community? People want to be part of the solution. Author Karen McGregor believes the 4000-year-old “Four Pillars of Influence” of the Tao Te Ching may be the key.

Positive vibes and how to influence others. Author Karen McGregor is an international keynote and TEDx speaker, and a guide to thousands of entrepreneurs and professionals seeking to become more influential leaders. In this book each chapter begins with a quote from the Tao Te Ching that connects with that chapter’s theme, then concludes with reflections and recommended actions.

A unique leadership skills book. The Tao of Influence stands apart as a business book. It speaks ancient wisdom to the modern-day leader, while providing practical and tangible actions that lead to high levels of sustainable influence and positive power. Discover an easy-to-follow roadmap to creating lasting change in your workplace, community, and family, while navigating chaotic and demanding environments.

Learn to:

  • Handle challenges and difficult people
  • End the dynamic that heightens power struggles and destroys influence
  • Create stillness and space to generate authentic power

If you have read books such as Weconomy, Leaders Eat LastRadical CandorDifficult Conversations, or Eckhart Tolle’s A New Earth, you will want to read and learn from Karen McGregor’s The Tao of Influence.

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The 7 Habits on the Go

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A Condensed Guide to Improving Personal and Business Health and Reducing Stress

“If you follow this simple process, I promise that you will see positive changes in your relationships and find a higher level of personal satisfaction in your life.” ―Sean Covey, author of The 7 Habits of Highly Effective Teens

The world is changing dramatically and it’s easy to be alarmed and lose focus of what matters most. Don’t fall into that trap! Build leadership skills, boost productivity, and learn and apply the time-tested principles of The 7 Habits of Highly Effective People.

It’s never too late to develop a growth mindset. Want to discover life-changing habits that will propel you toward a more productive and effective life? This compact adaptation of Stephen R. Covey’s all-time international bestseller, The 7 Habits of Highly Effective People, offers an efficient―yet in-depth―guide to becoming your best self and reaching your goals.

Less stress, more success. Readers who have never learned The 7 Habits before―as well as longtime fans who want a refresher―will find wisdom, direction, self-reflection, and life-affirming challenges that easily can be applied to your professional and personal life. The 7 Habits on the Go isn't just a productivity planner or habit tracker. If you’ll devote just minutes each day, you can develop the principles needed to stay proactive and positive.

The positive paradigm shifts that The 7 Habits can produce help you:

  • Break free of old beliefs
  • Motivate toward meaningful change.
  • Develop positive behaviors to bring clear communication

If you’re looking for motivational books, self-improvement books, or business books—or enjoyed How to Win Friends and Influence People, Atomic Habits, or High Performance Habits—then you’ll love The 7 Habits on the Go.

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Words Whispered in Water

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The New Orleans Flood, U.S. Corruption, and Disasters

 "Rosenthal employs the surgical precision of an investigative journalist and the craft of a memoirist to expose the flaws, natural and human, behind the devastation caused by Hurricane Katrina." —The Eric Hoffer Award Program

2020 Nautilus Silver Winner
#1 New Release in Civil Engineering & Environmental, Urban & City Planning, Development, and Disaster Relief

In the aftermath of one of the worst disasters in U.S. history, Words Whispered in Water tells the story of one woman’s fight—against all odds—to expose a mammoth federal agency—and win.

It’s a horror story, a mystery, and David and Goliath story all in one. In 2005, the entire world watched as a major U.S. city was nearly wiped off the map. The levees ruptured and New Orleans drowned. But while newscasters attributed the New Orleans flood to “natural catastrophes” and other types of disasters, citizen investigator Sandy Rosenthal set out to expose the true culprit and compel the media and government to tell the truth. This is her story.

When the protective steel flood-walls broke, the Army Corps of Engineers—with cooperation from big media—turned the blame on natural types of disasters. In the chaotic aftermath, Rosenthal uncovers the U.S. corruption, and big media at root. Follow this New Orleans hero as she exposes the federal agency’s egregious design errors and eventually changes the narrative surrounding the New Orleans flood. In this engaging and revealing tale of man versus nature and man versus man, Words Whispered in Water proves that the power of a single individual is alive and well.

If you enjoyed books like The Johnstown FloodBreach of Faith, or The Great Deluge, then Words Whispered in Water is your next read!

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The Burger King

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The Life and Legacy of an American Original

Co-founder and first CEO of Burger King, Jim McLamore, recounts the entrepreneurial journey of an international fast food chain and offers a message to today's budding entrepreneur.

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore’s candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King. Inside, find out:

  • How Burger King managed to create the worst advertising campaign of 1985
  • What Burger King shares with Pitbull, Scarface, and Marco Rubio
  • Why Wendy’s founder Dave Thomas called McLamore an “American original”

A message for today’s young entrepreneur. McLamore’s account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here’s a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Want to learn how to start a food business? Burger King’s journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.

Now what? But the autobiography of McLamore doesn’t end when he exits the company. So, what comes after success? To McLamore, it comes down to what’s truly needed to live a full and good life—personal values, impacting the people around you, and juicy hamburgers.

If you want to have it your way, and enjoyed books like Grinding It Out: The Making of McDonald'sDave's Way: The Story of Wendy’s, and Papa: The Story of Papa John's Pizza, then you’ll love The Burger King: A Whopper of a Story on Life and Leadership.

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Unbox Your Life

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Develop Confidence and Self Esteem

Unbox Your Life will take you on an exciting journey of self-discovery and to a fulfilling life of meaning and purpose.” –Sean Covey, president of FranklinCovey Education and New York Times bestselling author of The 4 Disciplines of Execution

Successfully steer your own life instead of having it determined by others, advises German speaker and consultant Tobias Beck in this international best-seller.

The empath’s guide to a liberated mind. Keep killjoys, energy vampires, and chronic complainers out of your life with Tobias Beck’s Liberated® philosophy. Polarizing, provocative and exaggerated, Unbox Your Life urges readers to liberate themselves from a negative attitude, navigate a highly sensitive personality, and finally live successfully and authentically.

Amusing stories, funny illustrations, and proven techniques. Unbox Your Life follows Beck’s own inspiring story about success and what it really means. Pairing fifteen years of experience in personality development and behavioral psychology with stories that are as entertaining as they are instructive, Unbox Your Life is as easy-to-read as it is unconventional. Inside, you’ll find:

  • Self-motivation tips to help you forge your own path and be guided by your dreams
  • Advice to seek out people who support you, let you grow, and move forward
  • Funny comics that illustrate proven-to-work strategies

If you’re looking for self-empowerment gifts or positive thinking gifts—or read books like The Empath’s Survival Guide, The Power of the Subconscious Mind, or Get Out of Your Own Way—then you’ll love Unbox Your Life.

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Real Estate Rescue

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Find Success in the Real Estate Market

“Tracy has nailed all the critical check-offs for successful buying or selling. It's a game changer for our industry." —Mauricio Umansky, founder/CEO of The Agency

#1 Bestseller in Moving & Relocation

Top residential real estate agent Tracy McLaughlin reveals how buyers and sellers can get the best price possible—by understanding how the real estate market really works.

Buying and selling houses. Because most people only enter the real estate market once a decade or less, few really know how it works. The housing market elicits a lot of emotions, from excitement to anxiety. Oftentimes, this blinds us to the realities of how the market actually works. Tracy McLaughlin is here to help. From those buying their first home to sellers with some experience, this book is packed with essential advice.

A roadmap for buyers and sellers. In nearly all real estate sales, buyers and sellers leave behind thousands―or even hundreds of thousands to millions of dollars―on the table. As frightening as this reality is, it continually happens because one simple decision, among the countless made during the entire process, can greatly impact the outcome of the transaction.

Bridging the gap between information and expertise. Buyers and sellers have greater access to information and even the ability to direct the sales process, but most people still lack a key aspect: expertise. By presenting an inside view on sales, McLaughlin provides a guide for optimizing the sale and purchase of homes.

Inside find:

  • Detailed guidelines for how to save money and make money
  • Advice for finding the right real estate agent
  • The real estate for dummies book every home buyer or seller needs

If you’ve looked for guidance in books such as Dream Home, Nolo’s Essential Guide to Buying Your First Home, or Home Buying Kit For Dummies, then you’ll find more of what you’re looking for in Real Estate Rescue by Tracy McLaughlin.

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Your Goal Guide

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Accomplish Your Goals—Without the Stress

“Deb Eckerling’s Your Goal Guide is a thoughtful roadmap to help you get from here (the good idea) to there (actually accomplishing what you want to do). —Dr. Chaz Austin, Ed.D., president of Austin Career Packaging & Marketing

IPPY Award 2021 Silver Medalist in the Self-Help Catagory

Start with a plan. One of the biggest reasons goals fail is that we often don’t put enough thought into what we really want before diving in. Your Goal Guide by Debra Eckerling starts with that first, crucial step: figuring out your goals and putting a plan in place. As a professional writer, communications specialist, and project catalyst with more than 20 years of experience, Eckerling is prepared to help you achieve success. 

A method that works. Eckerling presents readers with her own tested and proven method: The DEB Method. DEB is a brainstorming and task-based system and stands for: Determine Your Mission, Explore Your Options, Brainstorm Your Path. Eckerling's method is a roadmap for goal setting that helps professionals lay down a plan and accomplish their mission. 

Making the process as stress-free as possible. Goals can be intimidating because of the pressure we often put on ourselves to succeed. However, Eckerling believes that setting goals should be easy—we just need the right tools to tackle them. Through a combination of writing exercises and systems, Eckerling provides readers with a process for making and setting goals that is stress-free and easy-to-manage.

Debra Eckerling’s Your Goal Guide is your next step to success. Open it up and find:

  • To-the-point advice and user-friendly recommendations 
  • Easy-to-read examples and case studies 
  • Adaptable worksheets and numerous resources to bring you one step closer to goal achievement 

Readers of books like Atomic HabitsYour Best Year Ever, and The Bullet Journal Method will love Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals.

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The Illusion of Invincibility

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A Glimpse Behind the Facade of Success

In The Illusion of Invincibility, Paul Williams and Andreas Krebs take a no-punches-held look at the stories we tell ourselves about business success. The rags-to-riches tale is tempting, but we don’t have to search far to see that most organizations rise for a time, only to experience a dramatic fall from grace. Just look at some of the companies that used to be household names: Nokia, AOL, Pan Am, Woolworth and Blockbuster.

Move from good to great. You’ll learn the secrets to clear-eyed, value-driven leadership with stories from top managers from international companies, major family businesses, start-ups, consulting firms, the public sector, and NGOs. They offer lessons on how to be a successful and reflective boss in an age of digitization and disruption. Each chapter includes a “stress test” to help you to take an honest look at your own organization and yourself.

Can leaders today be inspired by the Incas? You may be surprised. When the authors added a few days to a business trip to Peru, instead of relaxing, they found themselves exploring one of the greatest civilizations in human history...with unexpected lessons about successful businesses and great leadership.

The Illusion of Invincibility examines the why of success and failure. It’s a smart, funny, and radical look at how to build and sustain a great organization, inspired by those who have done it well...in today’s world and five hundred years ago.

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From the Basement

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#1 New Release in Punk and Music Philosophy & Social Aspects, Theory, Composition & Performance ─ A Look at the History of the Emo and Indie Music Era

Explore the cultural, social, and psychological factors surrounding the genres. Though songs can be timeless, music is often a result of the era in which it was created. The 2000s in music gave rise to indie, emo, and punk rock, carrying an emotional tone that has resonated with listeners ever since. Originally appealing to a small selection of music lovers, this music era now holds a significant place in the history of rock.

The relationship between music and mental health. Music leaves its mark on the world by touching the hearts and minds of its creators and listeners. This book explores that connection and takes a look at what emo, alternative, and indie music did for the mental health of musicians and listeners.

Inside stories from the music legends themselves. The voices of the rock musicians who contributed to these genres of music are just as important now as they were then. Author Taylor Markarian includes both her own interviews with bands and those from outside sources to provide an oral history and offer an authentic portrayal of these underground arts.

Markarian’s book offers a comprehensive look into genres of music that have been simultaneously mocked and admired. Discover in From the Basement:

  • The beauty and legitimacy of the gritty, wailing music that evolved into indie, alternative, and emo
  • Insights from conversations with favorite emo/indie bands of the time
  • The impact these genres have had on the millennial generation and today’s pop culture and mental health
  • Extensive coverage of bands like Save the Day, Dashboard Confessional, and My Chemical Romance

If books such as Please Kill Me, American Hardcore, Meet Me in the Bathroom, and Sex, Drugs, and Cocoa Puffs have rocked your world, then From the Basement: A History of Emo Music and How It Changed Society should be your next read.


Please note: A batch of printed copies mislabeled the band Hot Water Music as How Water Music. If you received a copy with this issue, please contact support@mango.bz to recieve a corrected copy of the book.

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