Marketing Mess to Brand Success
Release Date  
Pages   272
ISBN-13  978-1-64250-380-7
Categories  

Marketing Mess to Brand Success

30 Challenges to Transform Your Organization's Brand (and Your Own) (Brand Marketing)

By Scott Jeffrey Miller

Marketing Manager’s Guide to Successful Brand Marketing

“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.

2021 OWL Award Shortlist in Sales & Marketing
#1 Bestseller in Auctions & Small Business

In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.

Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.

Avoid marketing messes and square up to successes. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.

Learn how to:

  • Navigate a nebulous digital marketing environment
  • Maximize time and investments with sales marketing strategies
  • Build and model consistent brand standards
  • Become an expert in brand marketing and take your company to the next level

If you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is MarketingMarketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.

Select format

$27.95

You May Also Like

Management Mess to Leadership Success

By

Mess to Success

Take The 7 Habits of Highly Effective People to an Entirely New Level with this Wall Street Journal Bestselling Author

"With laugh-out-loud humor and unconventional wisdom, Management Mess to Leadership Success will provide you with the tools to become the leader you would choose to follow." —Karen Dillon Author of The Harvard Business Review Guide to Office Politics

Winner of Bookpal's 2019 Outstanding Works of Literature (O.W.L) award in Leadership! Forbes Holiday Wish List.

Your Leadership Skills Are About to Change. Millions have read the all-time global best seller The 7 Habits of Highly Effective People by Stephen R. Covey. Both leaders and individuals have been inspired and transformed by its universal principles of effectiveness, including Scott Jeffrey Miller.

Scott Miller knows what it’s like to fail. He was demoted from his first leadership position after only three weeks—and that’s just one of several messy management experiences on his two-decade journey to leadership success. Everyone fails. But something sets Scott apart: transparency and willingness to openly share his story in a way that is forthright, relatable, and applicable.

You can become a better leader. In Miller’s Management Mess to Leadership Success you’ll find 30 leadership challenges that can, when applied, change the way you manage yourself, lead others, and produce results. The wisdom in Scott’s book was learned through hard knocks and was honed by Stephen R. Covey and the FranklinCovey team through years of research and corporate training experience.

Learn to:

  • Lead difficult conversations, celebrate success
  • Inspire trust, actively listen, challenge paradigms
  • Put the right people in the right roles
  • Create a clear and actionable team vision
  • Get the right results―in the right way

Fans of The 7 Habits of Highly Effective People who have read and liked Radical CandorDare to Lead, or Mastering Leadership will love Scott Miller’s Management Mess to Leadership Success.

Read more

On Leadership

By

On Leadership—A New FranklinCovey eBook Mini-series

Learn the secrets of successful leadership from the experts. On Leadership: Starting with Trust, An Interview is the first in a new eBook mini-series based on the Scott Miller podcast series On Leadership With Scott Miller. FranklinCovey’s executive vice president of thought leadership, Scott Miller, has interviewed many of the top leaders and industry icons in the world, and now you can learn their secrets for successful leadership.

On Leadership With Scott Miller is one of the industry’s fastest growing podcasts, dedicated to improving leadership capabilities. Now these timeless conversations are available in eBook format for readers everywhere. Each book follows Scott’s unique conversation with one of the world’s leading innovators, taking readers through all of the challenges, insights, and needed disciplines for character-based leadership. No leadership topic is out-of-bounds—all is discussed and revealed, from the secrets of trademarked leadership programs, to timeless books like The Speed of TrustThe 4 Disciplines of Execution, and more.

In this first of the On Leadership eBook mini-series, Scott sits down with Stephen M.R. Covey, co-founder and Global Practice Leader of FranklinCovey’s Speed of Trust Practice. FranklinCovey’s Speed of Trust Practice helps organizations better manage change and create high-performing teams that are agile, collaborative, innovative, and engaged.

In On Leadership: Starting With Trust, An Interview you will discover:

  • There is nothing more impactful on people and work performance than trust
  • The immense effect trust has on results—when trust goes up, efficiency rises and costs go down
  • Actionable strategies to nurture and inspire trust in every encounter

If you were inspired by Brené Brown’s Dare to Lead or the timeless bestseller The 7 Habits of Highly Effective People by Stephen Covey, you will love On Leadership, the latest mini-series from the thought leaders at FranklinCovey.

Read more

BreakProof

By

Discover Resilience and Reach Your Life Goals

#1 New Release in Popular Applied Psychology

BreakProof is a gripping testament to never giving up. The book embodies the spirit of a true go-getter and highlights the importance of life balance, goal setting, and living life to the fullest.

Discover resilience in adversity. BreakProof chronicles Jenn Drummond’s pursuit to conquer the Seven Second Summits, despite no mountain climbing experience. Through this emotional and physical journey toward that audacious goal, the world record-holding mountaineer provides lessons on never giving up, cultivating resilience, and finding strength in the face of life's greatest challenges.

Embark on a journey of personal growth. Mountain climbers consider the second-highest mountains on all seven continents to be technically more complex than the seven highest. Jenn's experiences on the mountains serve as metaphors for achieving life goals and inspiring continuous self-improvement. In BreakProof, she shares her struggles and victories and delivers potent insights into achieving balance, setting meaningful objectives, and living life to its fullest.

The 7 secrets to realizing your life dream. In June 2023, Jenn became the first woman in the world to conquer the Seven Second Summits. Life goal reached! Learn the 7 secrets to how Jenn did it and how you can apply her hard-earned lessons to learning how never to quit.

Inside, discover

  • Actionable strategies and exercises to take the first steps, build resilience, and handle life's challenges
  • The importance of goal setting and continuous self-improvement and personal growth
  • Ways to troubleshoot seemingly insurmountable obstacles
  • Inspiration for becoming a go-getter, never giving up, embracing life balance, and living life to the fullest

If you have read books such as This Year I Will…, Mindful Self-Discipline, or the mega-bestseller, The 7 Habits of Highly Effective People, then BreakProof is a must-read.

Read more

Winning the Room

By

Storyteller Skills for Speeches, Pitch Meetings, and Everyday Life 

“Raw, funny and hugely practical—JP shares insights and secrets from decades of helping an incredible range of people tell their story with confidence and style. Now you can too.”—Adam Spencer, Australian comedian, media personality and prolific author

Transform into a powerful public speaker that audiences love! For entrepreneurs, creatives, or anyone who needs to communicate authentically with their audience, Winning the Room is the public speaking book for you.

Win in every room. Cultivate an authentic connection with your audience, no matter what. Conquer your public speaking fears, learn how to be likable, how to present for work, how to give compelling pitch meetings, and how to be a person who wins through highly effective communication techniques. Winning the Room teaches public speaking skills applicable to everybody, in any situation.  

Become a great public speaker with guidance from an expert. Do you get nervous before a presentation? Do you find yourself rambling and losing your point? In Winning the Room, award winning creative and communications director, thought leader, and author Jonathan Pease (JP) uses road-tested techniques to take you on a fun, yet practical journey to becoming a fearless storyteller people buy from—emotionally and financially.

In Winning the Room, find:

  • A tight, actionable, and memorable system for how to build trust and be great at different types of public speaking moments
  • How to turn nervous energy into passion and charisma that people engage with
  • How to apply these skills to various settings like keynotes, pitch meetings, presentations, and everyday conversations with friends and family

If you liked Cues, Everyday Business Storytelling, or Your Story Well Told, you’ll love Winning the Room

Read more

The Mindfulness for Warriors Handbook

By

Coping with the Stress of First Responder Life

“…a work of major importance that offers practical approaches to self-care and serenity for our first responders...” —Louise Harmon, author of Happiness from A to Z

#1 New Release in Military Families

The Mindfulness for Warriors Handbook is a new and expanded edition of Mindfulness for Warriors, providing an additional valuable resource for first responders.

Ensuring their heads are in a healthy place is crucial. After 30 years in law enforcement, Kim Colegrove’s husband took his own life. This agonizing experience opened her eyes to the desperate need for an effective form of stress-relief and support for first responders like cops and EMTs facing trauma.

A traumatic way of life. First responders have the incredibly difficult job of running toward danger while the rest of us run away. No training prepares them for what they see and endure. Kim understands what it’s like to watch someone go through that and is dedicated to helping first responders.

A source of hope. In 2017, Kim founded The PauseFirst Project: Mindfulness for First Responders. She offers the PauseFirst block of training to organizations across the country; teaching techniques that help reduce stress, regulate emotion, and improve overall health and well-being. Her work to bring awareness is a tribute to both her husband and the countless other first responders struggling with the realities of their jobs.

Inside find:

  • Evidence-based practices to help first responders and families deal with stress
  • Interviews with first responders who share stories of overcoming, surviving, and thriving
  • Colegrove’s own raw and intimate story of her husband’s troubles and how she continues each day fighting in his memory

If you’ve found encouragement from books like Bulletproof Spirit, Bullets in the Washing Machine, or I Love a Cop, you’ll find a further source of healing in The Mindfulness for Warriors Handbook.

Read more

Wild Hope

By

Find Hope and Solace in Inspirational Poetry from Scotland’s Poet Sensation and Sunday Times Bestselling Author

“Beautiful and uplifting” —Davina McCall
“So inspiring, so heartfelt ... the way Donna writes is beyond beautiful.” —Lisa Snowdon

#1 Best Seller in Love Poetry, Poetry by Women, and Emotional Self Help

Wild Hope is Donna Ashworth’s powerful new collection of wisdom to help us find comfort, hope, peace, self-acceptance, and inspiration when we feel worn down, helpless, or sad.

Find solace in Ashworth's eloquent verse. Through contemporary poetry, Donna explores the human condition. This inspiring poetry collection brings comfort and guidance, offering a lifeline to those battling anxiety, depression, or merely the strain of a demanding career. Hope exists when nothing else can. Wild Hope helps you find light on the darkest days.

Unlock the power of kindness and hope. Ashworth underscores the impact of acts of love and kindness in shaping a better future, reminding readers of the innate goodness of humanity. Through her heartfelt work, you are guided towards emotional healing, enhancing your mental well-being, and fostering an atmosphere of positive thinking.

Mental health poetry. Written with love and understanding, Donna reminds us that amidst our daily struggles and constant outpourings of bad news, we have so much to hope for and that every one of us can play a part, big or small, in making the world a better place.

In Wild Hope discover:     

  • A reservoir of inspirational poetry
  • Empowering wisdom and practical guidance
  • Strategies to cultivate self-love and self-acceptance
  • The powerful role of acts of kindness and love in creating a better future

If you liked books such as Milk and Honey, Healing WordsThe Sun and Her Flowers, or Good Grief, you'll love Wild Hope. Also don’t miss Donna’s other bestselling inspirational poetry works, I Wish I Knew, Loss, Life, and Love.

Read more