Ashley Stoyanov Ojeda Jefa In Training workshop

Jefas! Are you ready?!

Your Business Hada Madrina and author of Jefa in Training, Ashley K. Stoyanov Ojeda is finally making her way to her hometown of NYC this fall for a very special event on Saturday, October 15th, 2022 at New Women Space in Brooklyn!

This will be a two-part event that will celebrate culture, educate emerging entrepreneurs, and create space for Latine founders to grow professionally.

Doors will open at 11AM

Pa’Empezar - Creciendo Con Creatividad Y Comunidad (Building Your Business With Creativity + Community)

Workshop will begin at 11:30AM

The first part of the event will be a ticketed workshop geared towards helping creatives and entrepreneurs build their businesses.

Attendees will leave the workshop with the tools and actionable steps to craft a creative organic marketing strategy including: frameworks to develop their unique selling proposition, understanding their sales funnel, growing an engaged community, leveraging partnerships and developing brand loyalty.

Celebrando Nuestra Comunidad

Doors for the book reading and signing will open at 12:30PM.

Join us for a FREE in-person reading + signing of Jefa in Training!

*Books will be sold at the event but if you’d like to purchase one ahead of time, go to Ashley’s website.*

After the reading, join us for our mercado to support local Latina-owned businesses on their entrepreneurial journey.

The reading and the mercado portions of the event are free for all but please RSVP as we do have a maximum capacity at the venue. By RSVPing you will also have the chance to win a free consulting session with Ashley!