Mango Publishing, Miami, Fla., has acquired Woo! Jr. Kids Activities, which publishes educational activity books, and will make Woo! Jr. part of Mango's children's imprint DragonFruit.
Woo! Jr. CEO and editor in chief Wendy Piersall will continue to lead the brand, with plans to publish six to 12 books per year. Piersall will also become director of business development at Mango. Woo! Jr. is slated to release 11 titles through DragonFruit in 2021. The acquisition includes Woo! Jr.'s backlist of 19 titles and has grown out of a partnership between Mango and Woo! Jr. that began earlier in the pandemic.
Chris McKenney, founder and CEO of Mango Publishing, said: "Our missions and values are very similar--we both put a premium on education, diversity, and activism. As we started to work together, it became clear that Wendy's SEO experience would enhance our predictive analytics. We're thrilled that Wendy will be Mango's first director of business development, where she will impact the entire Mango group. She'll also be able to help our team with other evolving publisher partnerships and acquisitions."