As everyone probably knows, you or your agent needs to get your book or proposal into the hands of an interested editor; that’s the first hurdle. A well-crafted proposal, an agent with good relationships, and choosing the right editors to approach is the first steps. What most would-be authors don’t know is that the editor has to turn around and sell you to an editorial board. The sales management, more often than not, makes the decisions. If sales and marketing think they can sell your book, then you’ve got a wonderful chance of getting published.
So how do you sell the sales people? If it’s your first book, you have no Neilson Bookscan number to get in the way. That can be a blessing, but you have to prove that you are an “influencer” that can sell your book and provide the publisher’s sales force with the ammo they need to go out to the trade. Publishing veterans Jan Johnson, Nancy Fish, Lara Starr, and Brenda Knight will help you navigate the rapids of book publishing so you can find the perfect home for your books. Bring all your questions about book publishing so you can learn from some of the best in the business!