The Responsive Chord

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The essential guide to how media shape our lives. By the creator of the most talked about political ad in television history.

Tony Schwartz, the man the New York Times called the "king of sound," drew on his unrivaled wealth of experience in the communications industry, to give us The Responsive Chord, an engaging read and one of the seminal books on media. Through his decades of work, Schwartz came to understand that most advertisers, politicians, and educators—in fact, most all of us—use a model of communication long outmoded by the coming of electronic media. In The Responsive Chord, he shows us how this model has made us blind to many of the inner workings of modern communication. He explains how audio and visual material can be used to create “resonance” with an audience. His “resonance principle” explains that the meaning of an ad (or any other stimulus) is not present in the ad itself but rather in how the ad relates to the vast array knowledge and associations—both factual and emotional—already held in the mind of the viewer. Thus, audience members do not merely digest a message; they are an essential force in creating it.

The implications for anyone looking to impart a message or influence decisions are enormous.

And with so many people these days getting their information through social media and "fake news" sites, it is crucial that we understand the strong forces by which these outlets act upon us and, yes, manipulate our ideas and actions. The Responsive Chord reveals these forces in a captivating and eye-opening read.

 

“I read The Responsive Chord as a freshman in college and it affected everything I’ve ever made since. Its message is practical and deep. I’d recommend it to anyone.”

— Ira Glass, Creator & Host of NPR’s This American Life

“Tony Schwartz was a genius in his understanding of the communications revolution of the 20th century. My interview with him was one of my favorites and one of the most important of my own long career in broadcast journalism.”

— Bill Moyers, Journalist, Political Commentator and White House Press Secretary

“Tony Schwartz was not only an original theorist but a master persuader whose must-read book is brimming with indispensable insight about how humans construct meaning through media.”

— Prof. Kathleen Hall Jamieson, Director, Annenberg Public Policy Center

“Here's the still-true story about how a media environment can shape our thoughts, our purchases and, yes, our votes. It's not just the content that influences us; if only it were that simple. No, it's the media themselves, the political economy driving them, and the atomizing impact of their targeted messaging. Maybe reading this book will prepare us to think more critically about the way social media is used on, and against us today.”

— Douglas Rushkoff, author, Program or Be Programmed, Present Shock, and Throwing Rocks at the Google Bus

“The Responsive Chord had a profound impact on me when I first read it as a teenager, and it sparked a lifelong interest in the impact of media and technology in education. Re-reading it today, Tony Schwartz's observations about education in a media-saturated environment are deeply prescient and more relevant than ever.”

— Luyen Chou, Chief Product Officer, Pearson Education

"I keep talking to Tony, learning from Tony, practically every day. Radio and audio are Tony’s World. We just live in it.”

 Christopher Lydon, Radio Host of The Connection and Open Source, former New York Times Journalist

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A Time Conscious Life

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Stephen R. Covey’s First Things First has inspired millions. Today’s generation will be newly inspired by this collection of motivating and inspirational philosophy from one of the greatest teachers of all time. A Time Conscious Life shares classic and universal perspectives on utilizing the time we have to live, love, learn, and leave a legacy. Through striking infographics and inspirational quotes, both new readers and long-time Covey admirers will discover this life-changing material in a fresh new package. Readers will also find a Personal Journal to help process the insights gleaned from the book. This book is more than an inspiration, it is an introduction to important principles needed to live, love, learn and leave a legacy through living a Time Conscious life.

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An Effective Life

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Stephen R. Covey’s The 7 Habits of Highly Effective People has inspired millions. Today’s generation will be newly inspired by Covey’s An Effective Life, a new approach to practicing the motivating principles taught by one of the greatest teachers of all time. An Effective Life shares original new perspectives on life and self-evaluation, striking infographics, and inspirational quotes in a fresh new package designed for the generation early in their careers and for those long-time Covey admirers who seek to improve their work and personal lives based on principles. You’ll also find a Personal Journal to help you process the insights you’ve gleaned from the book. This book is more than an inspiration, it is an introduction to important principles needed to live An Effective Life.

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Great Work Great Career

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As we live through successive economic earthquakes that shake the core of our society, it can be difficult to maintain one's footing. Still, Covey argues there is a positive side to these tumultuous times, provided one is willing to take a chance and go with it. Welcome this wild and demanding new world and embrace the opportunities it presents. Covey tells us, don't just settle for a job; you want a great job. Great Work, Great Career - Interactive Edition can help you find that great job and beyond that, a whole career. You will learn how to:

- Create your own career opportunities and make a real difference in a terrific job of your choosing.

- Define your unique strengths and the exact niche in the market that you can fulfill.

- Build relationships with key support people.

- Create an outstanding resume

- and more.

Stephen R. Covey is perhaps the most respected business thinker of our time, and his associate Jennifer Colosimo bring us this thorough handbook for anyone who is seeking a job and a more fulfilling career. Their work is full of indispensable advice and tools.

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Los 7 Hábitos de la Gente Altamente Efectiva

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Los 7 Hábitos de la Gente Altamente Efectiva es el método más claro, certero y eficaz para mejorar tu vida y liderazgo en los negocios. 

El método de Stephen R. Covey está dividido en siete etapas que el lector deberá asimilar y poner en práctica por su propia cuenta, adaptándolas a su personalidad y aplicándolas libremente en todos los ámbitos de la vida empresarial. 

Los 7 Hábitos de la Gente Altamente Efectiva – Edición de Imágenes toma esta filosofía y la resume, en una serie de claras y concisas infografías. Estas imágenes resumen y analizan cada uno de los siete hábitos por separado, explicando con todo detalle, la funcionalidad y práctica de cada uno de ellos.

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Primero Lo Primero

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Primero Lo Primero - Edición de Imágenes de Stephen R. Covey es una guía revolucionaria para administrar el tiempo aprendiendo a equilibrar la propia vida. En lugar de centrarse en el tiempo y las cosas, Primero Lo Primero destaca las relaciones y los resultados. Y en lugar de la eficacia, este nuevo enfoque destaca la efectividad y presenta un método centrado en principios que transforma la calidad de todo lo que hacemos, al demostrarnos que ello implica la necesidad de vivir, de amar, de aprender y de dejar un legado.

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The Stephen R. Covey Interactive Reader - 4 Books in 1

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The Stephen R. Covey Interactive Reader includes The 7 Habits of Highly Effective People and First Things First, explained through infographics, videos and excerpts of teachings from his co-authored books Great Work Great Career and Predictable Results in Unpredictable Times. For 25 years, Stephen R. Covey’s step-by-step lessons have helped millions from all walks of life lead successful and satisfying lives. A new collection of Stephen R. Covey’s most famous work, supported with videos, explanatory infographics, self-tests and more, is here to continue those valuable lessons.

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First Things First

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Stephen R. Covey’s First Things First is the gold standard for time management. His principle-centered approach for prioritizing gives the reader the security to make changes and sacrifices needed in order to obtain happiness.

First Things First – The Interactive Edition takes this philosophy and remasters the entire text, in addition to user friendly, clear and concise graphics and FranklinCovey videos. These added elements summarize and analyze all of the layers behind the philosophy in an efficient manner while retaining the core message of time management and happiness.

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The 7 Habits of Highly Effective People

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Stephen R. Covey's 7 Habits of Highly Effective People - Interactive Edition explains through infographics, videos and excerpts of teachings the philosophy that has revolutionized life management. For 25 years, Stephen R. Covey’s step-by-step lessons have helped millions from all walks of life lead successful and satisfying lives. A new interactive edition of Stephen R. Covey’s most famous work, supported with videos, explanatory infographics, self-tests and more, is here to continue those valuable lessons.

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$9.99 Add to cart