The Responsive Chord
Release Date  
Pages   196
ISBN-13  978-1-63353-605-0

The Responsive Chord

The Responsive Chord: How media manipulate you: what you buy… who you vote for… and how you think.

By Tony Schwartz
• Author Tony Schwartz created the famous “Daisy Ad,” widely viewed as helping get LBJ elected that year and regarded as the most important political television ad in US history. • Media pundits from Ira Glass to Bill Moyers to Marshall McLuhan regarded Tony Schwartz’s book as essential reading on media theory. • Barack Obama gave copies to all the people working on his presidential campaigns.

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