- Release Date
- Pages 196
- ISBN-13 978-1-63353-605-0
The Responsive Chord
The Responsive Chord: How media manipulate you: what you buy… who you vote for… and how you think.
• Author Tony Schwartz created the famous “Daisy Ad,” widely viewed as helping get LBJ elected that year and regarded as the most important political television ad in US history. • Media pundits from Ira Glass to Bill Moyers to Marshall McLuhan regarded Tony Schwartz’s book as essential reading on media theory. • Barack Obama gave copies to all the people working on his presidential campaigns.