The Entrepreneur's Paradox

Conquer the 16 Pitfalls That Can Block Startup Company Success

"…shows prospective business men and women how to reach their goals while creating a launchpad for a business" ―Ryne Williams, Daily Herald

Wall Street Journal Best Seller
2021 International Book Awards finalist in Business: Small Business & Entrepreneurship
#1 Bestseller in Startups, Home-Based Entrepreneurship, Small-business Marketing, and Personal Success

Discover the 16 keys to success for entrepreneurs starting a small business.

What is the “Entrepreneur’s Paradox”? Author Curtis Morley coined a term that identifies the 16 pitfalls that many entrepreneurs fall into. He calls it the “Entrepreneur’s Paradox”. Morley is an educator, thought leader, patent holder, and innovator. He is also a 5x Entrepreneur (achieving $5 in revenue for every dollar spent on marketing, advertising, sales, and any other growth expenses) who has actually produced 10x startup results. Morley explains that the exact qualities that aid an individual in founding a startup company (brilliance and expertise) are what prevent them from realizing expected success. What starts out as freedom and financial independence turns into grueling hours, stress, and bills, and ultimately failure. This is the paradox that is entrepreneurship.

Understanding the “Entrepreneur’s Paradox” may be your key to success. Morley is here to show startup businesspersons how to achieve the golden rule of successful entrepreneurs—5x results. Put yourself on a defined pathway to business success by understanding the 16 pitfalls faced by all startups and conquer the Entrepreneur’s Paradox.

Inside:

• Learn how to promote entrepreneurship development
• Sharpen your entrepreneurial skills
• Grasp the keys to superior, “next-level growth”
• And much more

Learned from books like The E-Myth Revisited, Traction, The One Thing, The 4-Hour Workweek, or Execution? Then The Entrepreneur’s Paradox is a must read!

Discover Resilience and Reach Your Life Goals

#1 New Release in Popular Applied Psychology

BreakProof is a gripping testament to never giving up. The book embodies the spirit of a true go-getter and highlights the importance of life balance, goal setting, and living life to the fullest.

Discover resilience in adversity. BreakProof chronicles Jenn Drummond’s pursuit to conquer the Seven Second Summits, despite no mountain climbing experience. Through this emotional and physical journey toward that audacious goal, the world record-holding mountaineer provides lessons on never giving up, cultivating resilience, and finding strength in the face of life's greatest challenges.

Embark on a journey of personal growth. Mountain climbers consider the second-highest mountains on all seven continents to be technically more complex than the seven highest. Jenn's experiences on the mountains serve as metaphors for achieving life goals and inspiring continuous self-improvement. In BreakProof, she shares her struggles and victories and delivers potent insights into achieving balance, setting meaningful objectives, and living life to its fullest.

The 7 secrets to realizing your life dream. In June 2023, Jenn became the first woman in the world to conquer the Seven Second Summits. Life goal reached! Learn the 7 secrets to how Jenn did it and how you can apply her hard-earned lessons to learning how never to quit.

Inside, discover

• Actionable strategies and exercises to take the first steps, build resilience, and handle life's challenges
• The importance of goal setting and continuous self-improvement and personal growth
• Ways to troubleshoot seemingly insurmountable obstacles
• Inspiration for becoming a go-getter, never giving up, embracing life balance, and living life to the fullest

If you have read books such as This Year I Will…, Mindful Self-Discipline, or the mega-bestseller, The 7 Habits of Highly Effective People, then BreakProof is a must-read.

Storyteller Skills for Speeches, Pitch Meetings, and Everyday Life 

“Raw, funny and hugely practical—JP shares insights and secrets from decades of helping an incredible range of people tell their story with confidence and style. Now you can too.”—Adam Spencer, Australian comedian, media personality and prolific author

Transform into a powerful public speaker that audiences love! For entrepreneurs, creatives, or anyone who needs to communicate authentically with their audience, Winning the Room is the public speaking book for you.

Win in every room. Cultivate an authentic connection with your audience, no matter what. Conquer your public speaking fears, learn how to be likable, how to present for work, how to give compelling pitch meetings, and how to be a person who wins through highly effective communication techniques. Winning the Room teaches public speaking skills applicable to everybody, in any situation.  

Become a great public speaker with guidance from an expert. Do you get nervous before a presentation? Do you find yourself rambling and losing your point? In Winning the Room, award winning creative and communications director, thought leader, and author Jonathan Pease (JP) uses road-tested techniques to take you on a fun, yet practical journey to becoming a fearless storyteller people buy from—emotionally and financially.

In Winning the Room, find:

• A tight, actionable, and memorable system for how to build trust and be great at different types of public speaking moments
• How to turn nervous energy into passion and charisma that people engage with
• How to apply these skills to various settings like keynotes, pitch meetings, presentations, and everyday conversations with friends and family

If you liked Cues, Everyday Business Storytelling, or Your Story Well Told, you’ll love Winning the Room. 

Skyrocket Your Business with Social Media Branding

"As a next-generation leader and trusted voice in the digital arena, Isis Bradford provides the blueprint to take your brand from the ground floor all the way to the top.” —Pauleanna Reid, founder of WritersBlok and nationally published journalist

Skyrocket Your Business with Social Media Branding guides you on how to start and build your brand and business. Through social media branding and selling digital products, you can scale your business to be extremely lucrative—let’s get started!

Grow your business and your brand. Social media strategist and content expert Isis Bradford  created this guide book to help small business owners acclimate to social media branding and promoting digital products and goods. Learn how to utilize an instagram following to your advantage without a business development manager using Bradford’s The P.A.I.D. Equation method. P.A.I.D stands for  how to (P)personalize the experience of your audience, bring (A)awareness to your business daily, create an (I)intimate relationship with those who are ready to shop from you, and increase (D)demand for purchases!

Social media and business strategies made simple. Engage with your audience using updated strategies on social media branding. Learn how to personalize intended experiences for your audience, build brand awareness daily on social media, and inspire your audience to purchase any of your digital products and courses without famous influencers.  

Inside, you’ll find:

• Marketing and social media branding guidelines to grow your business
• Business strategies to inspire purchases of your digital products and courses
• An online business book taking digital serial entrepreneurs to the next level

If you liked Hook Point, The Nuclear Effect, or The Fearless Woman's Guide to Starting a Business, you’ll love Skyrocket Your Business with Social Media Branding.

Accessible Financial Literacy and Budgeting for Beginners

”Finally a smart, funny, relatable, and REAL book on navigating finances and wealth-building for Black women! ―Cinneah El-Amin, founder of Flynanced

#1 New Release in E-commerce Professional, Budgeting & Money Management, and Wealth Management

An easy-to-follow financial literacy guide for BIPOC (Black, Indigenous, and People of Color). Financial help can be hard to find but So…This Is Why I’m Broke gives practical and simplified financial tips for you to financially thrive.

A safe space for all BIPOC. Financial help is right here! Melissa Jean-Baptiste of “Millennial in Debt” is a first generation American providing readers with accessible financial tips and advice wrapped up in her story of paying off over $100,000 on a teacher's salary. Melissa makes financial literacy relatable and easy to understand.

Action steps to develop your financial literacy. Learn about budgeting for beginners, fixing your credit score, investing, and passive income ideas. With this guide, financial literacy gets broken down step-by-step through interesting perspectives and historical points.

Inside, you’ll find:

• An accessible financial guide on financial literacy and investing for beginners 
• The story of Melissa, a “Millennial in Debt” teaching others how to thrive financially
• Practical examples on budgeting for beginners and passive income ideas, and the best budgeting book

If you’re looking for books for entrepreneurs or financial literacy books for the CEO in your life, grab your copy today! If you liked reading Financial Feminist, Get Good with Money, We Should All Be Millionaires, or More Money Now, then you’ll love So…This is Why I’m Broke.

Be the Captain of Your Change Journey

"...a must-read for those seeking to thrive in an increasingly dynamic world and for leaders who have teams that are experiencing change." —Amazon review

2023 OWL Awards Longlist in Business Management
#1 New Release in Business Mentoring & Coaching, Decision-Making & Problem Solving, and Business Management

While every change is unique, there is a predictable pattern to change. Understand that pattern, and you can turn change into opportunity!

Change is inevitable. When unexpected or unwanted change disrupts well-established routines, personally and professionally, it’s natural to wonder, “Who rocked the boat?” Unfortunately, that is exactly the wrong question to ask! Discover from the change experts with decades of experience at FranklinCovey how successful leaders engage people experiencing change and turn change into opportunity.

FranklinCovey is the world leader in helping organizations achieve results that require collective behavior change. They have built a Change Model that demystifies the uncertainty of change and creates the opportunity to realize greater results, personal growth, and even innovation.

A simple but profound business parable. Change: How to Turn Uncertainty Into Opportunity begins with a business parable that invites leaders to reflect on their own change journey and discover how their “crew” falls into a set of predicable patterns and reactions. Whatever the size or scope of the change you’re facing, by following the story’s Change Model you can confidently lead and chart a way forward knowing what will come next.

Inside find:

• Concrete examples and step-by-step instructions on how to engage teams through the change process
• How the Change Model makes change actionable and predictable
• How to minimize the disruption of change
• Where most change initiatives fail and how to adapt

If you have read Who Moved My Cheese, Switch, Our Iceberg is Melting, or Managing Transitions, you will love this book.