Creating Business Magic
Release Date  
Pages   256
ISBN-13  978-1-63353-734-7
Categories  

Creating Business Magic

How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business

By David Morey, John E. McLaughlin, Eugene Burger, John E. McLaughin

• Key Selling Points: • These three authors have significant recognition in their respective fields: government, business, and magic • This book will be accompanied by a dedicated website, audio, and video support demonstrations, and a training and presentational format and program supported by the authors. The power of magic will be leveraged visually with vintage footage of the world’s greatest magicians and with performances by the authors illustrating the Nine Disruptions of Magic. This book will come alive in written word, spoken word, and in powerful video examples. • The authors control websites for their companies, for example: David Morey’s MMG, Inc. (http://www.moreymagicgroup.com), Core Strategy Group (http://www.corestrategygroup.com/), DMG, Inc. (http://www.dmghq.com), and www.playoffense.com; These will all be used extensively to promote the book • David Morey has a 10,000-person targeted database to be used in generating blogs and outbound e-campaigns. Moreover, David Morey is a graduate of the Wharton School and currently Adjunct Professor at the University of Pennsylvania—and the book will thus be promoted within this institution’s 290,000-person alumni data base. • David Morey and John McLaughlin speak and perform extensively around the world and often appear in the media. Recent speaking engagements for David Morey include NBC, Samsung Electronics, Sandbox, LLC, Merck, Delloite, BMW, Audia Group, AFM, IAPC, Johnson & Johnson, Healthbox, Horizon Blue Cross Blue Shield of New Jersey, the President’s Club, the World Footwear Council, CVS, and AVG Technologies. • John McLaughlin has spoken most recently at the Aspen Security Forum and appeared in the Emmy-nominated HBO documentary Manhunt. He frequently publishes articles on foreign affairs in venues such as Foreignpolicy.com, CNN.com, and Ozy, an online journal of news and opinion. He is a frequent commentator on numerous network news programs, such as MSNBC, CNN, CBS, ABC, and PBS. • Since David Morey and John McLaughlin are intensively engaged as board members and consultants to numerous Fortune 500 and Fortune 100 firms, agencies of the U.S. government, non-governmental organizations, charitable organizations, and educational institutions, the book will receive extensive exposure to major thought leaders in the U.S. and globally.

 

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