Every mom needs a BFF. Momtrends fits that role beautifully. Nicole Feliciano, Founder and CEO, left her role as an executive at Ralph Lauren to launch the Momtrends blog in 2007. Seven years later, Momtrends has grown into a boutique media brand that provides the latest news on things trendy and cool for moms. Each month more than 150,000 moms check in with us via our site and social media channels looking for the scoop on what’s fresh, pretty and purposeful.